Complete SWOT Analysis of Sheela Foam – A Leader In Polyurethane Foam Production

Last time we discussed the SWOT analysis of one of the reputed telecommunication companies, Telstra. This time we will be going to know more about the SWOT analysis of Sheela Foam.

Sheela Foam is the best, good quality, and leading manufacturer of mattresses in the Indian market under its flagship brand ‘Sleepwell’.  It has a countrywide presence in manufacturing PU Foam with a global marketing perspective and an impeccable track record, since 1971. The Group is committed to a one-point programme of bringing comfort, convenience and luxury to enhance the lifestyle of modern people. They share more than 23% of the organised mattress market.

Another aspect that made Sheela Foam the leading PU foam manufacturer in the Indian market is its marketing strategy. We all know that because of this covid all businesses are going online. At this time everyone knows the importance and the impacts of Digital Marketing. To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.

Do you want to know how Sheela Foam became successful? In this blog, we will get to learn about the SWOT analysis of Sheela Foam. Before proceeding further let us just know more about Sheela Foam as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]