Complete SWOT Analysis of ServiceNow – An American Software Company

Previously, a detailed SWOT analysis has been done by us of one of the leading brands, Nestle. Similarly, in this article, we will be doing the SWOT analysis of ServiceNow which is an American software company. 

ServiceNow is based in Santa Carla, California. A cloud computing platform is developed by this company which is helping other companies to manage digital workflows for their operations in the enterprise. 

There is one more aspect in which ServiceNow is successful in the cloud computing industry, which is their marketing efforts. In this digital world, a change can be observed in the field of marketing and if you are interested in learning these changes, go ahead and check out our Free MasterClass on Digital Marketing 101 by Karan Shah, who is also the founder and CEO of IIDE. 

Want to see how ServiceNow has succeeded in the software industry? In this blog, you will learn about the SWOT analysis of ServiceNow. Before we get started, learn more about ServiceNow‘s company, how it was established, its products, financial position, and its competitors.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 27, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.