Comprehensive SWOT Analysis of Polycab India – India’s Leading Manufacturer Of Cables & Wires

Previously we studied the SWOT Analysis of Vedanta Resources which is the largest mining and non-ferrous metals company in India. Let’s study the in-depth SWOT analysis of Polycab India.

Polycab India is one of the leading manufacturers of cables & wires. Their promoters collectively have more than four decades of experience among them. The company was incorporated as ‘Polycab Wires Private Limited’ on January 10, 1996, in Mumbai as a private limited company under the Companies Act, 1956. But on June 30 2000 the company became a deemed public limited company and the word ‘private’ was struck off from the name of the company with effect from June 30 2000.

Polycab India is the largest wire & cable company in India with a 12% market share of the total market and 18% market share in the organized space. Polycab India has started from scratch and taken to the current heights.

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Before we begin further with the SWOT analysis of Polycab India, let us discuss the company, what products it has to offer, its financials and its competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]