Extensive SWOT Analysis of Plum – Detailed Explanation

Previously we saw the SWOT analysis of Allianz – a multinational company that specializes in insurance and financial services, today let’s look at the SWOT analysis of Plum.

Originally, Plum was a link between MLC Limited and Vanguard Australia, it later became a part of the National Australia Bank Group of Companies. Plum now is administered by NULIS nominees (Australia), a part of the IOOF Group of Companies. 

They also become well-known among people because it runs a successful marketing campaign successfully. Plum has assessed to one million customers. To find out more about the way to be successful in marketing like Plum, check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this blog, we will look at the SWOT analysis of Plum but before that let’s know some facts about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 9, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.