Elaborative SWOT Analysis of Peloton – A Pioneer Company In Home Fitness

In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the SWOT Analysis of Peloton.

Peloton is a big name in the home fitness industry as it has 5.4 million users across the US, Canada, Germany, Australia and the UK. Peloton was founded in 2012 with the intention to bring talent in technology, hardware and production together combining community and eagerness of boutique fitness into the home.

Sales of peloton hyped in the pandemic from $714 million to $1.82 billion to 4.02 billion in 2019, 2020 and 2021 respectively. Marketing is one of the key factors that made Peloton successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. 

In this case study, we will learn about the SWOT analysis of Peloton. But first, let us know about the company and the product better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.