SWOT Analysis of Oreo: A Culinary Gem in Cadbury’s Biscuit Crown

Continuing our exploration of renowned biscuit brands, after delving into Parle’s comprehensive SWOT analysis, today we shift our focus to unveil the SWOT Analysis of Oreo, a globally acclaimed and highly sold biscuit phenomenon.

Oreo is one of the biggest biscuit companies owned by Cadbury in India. It is a sandwich cookie filled with cream. Originally owned by Mondelez International. The Oreo was introduced on March 6, 1912. It has a global market selling in 165 countries. Oreo was launched in India in 2011.

Oreo is the most loved and famous biscuit in India. Oreo is one of the famous biscuits brands on social media with 3.2 Million followers. Do you know what makes Oreo have this number of followers? The answer is Oreo’s effective application of digital marketing strategies. If you also want to learn about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

In this blog, we will look at the SWOT analysis of Oreo, but before that let’s have a look at the company overview. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Aug 18, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.