Elaborated SWOT Analysis of Oppo – One Of The Worlds Largest Smartphone Brand

In our previous blog, we saw the SWOT Analysis of one of the world’s largest technology businesses, Xiaomi. In this blog, we will be looking into the SWOT Analysis of Oppo in detail.

Oppo is the 4th largest brand in the world with a market share of 10.8%. It has been in the market for almost 2 decades now and has been giving some of the finest products to its customers.

Since 2004 it has expanded in 50 countries all over the world and to cater to such a large audience it uses some of the best digital marketing techniques in its field as most of the customers are on digital platforms. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us keen to know how Oppo found success in its field, we have given a detailed study on the topic SWOT Analysis of Oppo. But before we dive into SWOT analysis let us get a brief idea about Oppo as a company, its products, competitors, financials, and more.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 28, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.