Complete SWOT Analysis of NALCO – The Largest Integrated Bauxite Manufacturer

In our previous article, we studied a detailed SWOT Analysis of BMW. Today in this article we will study about SWOT Analysis of NALCO. We will also take a look at quick stats, products as well as company history.

NALCO is a mining and power company owned by the government of India as the government holds 51% of equity by itself. NALCO has integrated and diversified operations in Mining, Metal, and Power and is under the ownership of the Ministry of Mines, Government of India.

Yes, you’re right we are here talking about the National Aluminum Company of India (NALCO). National Aluminum Company abbreviated as “NALCO” is the lowest-cost producer of Metallurgical grade alumina in the world as well as the lowest-cost producer of Bauxite in the world as per the reports of Wood McKenzie. 

As a prominent leader in the mining and power business, their marketing strategies were the key to their business. The world is changing, and so is marketing, if you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this blog, we’ll learn about the SWOT Analysis of NALCO. Before we begin, let’s learn about NALCO’s company, its founding, products, financial status, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.