Elaborated SWOT Analysis of Monster – The Second Best Selling Energy Drink

In the previous blog, we had done elaborated research on the SWOT analysis of Gatorade – a sports-themed beverage & snack company. In this blog, we are going to discuss a detailed SWOT Analysis of Monster – The Second Best Selling Energy Drink.

You must have heard “Unleash the Beast”. What comes to mind after listening to this? You are correct. It’s a Monster’s Tagline. Monster is the only particular energy drink that is different with its 34 flavours in the market as it stands as the second best-selling energy drink in the world. 

One of the factors that made Monster popular in the market is its marketing strategies. In this digital era where almost every business is going online, digital marketing has become very important in today’s world and if you want to learn and gain more knowledge about it, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE. 

In this case study, we will learn about the SWOT Analysis of Monster. But first, let us know about the company and the product better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.