Name: Extensive SWOT Analysis Of Mercadona - 2025 Study | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Mercadona</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-261550 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880699980-3df1ada305afcb4ea093914d00dd5e91.webp" alt="SWOT Analysis of Mercadona - Mercadona CEO - Juan Roig" width="475" height="317"><br><b>(Mercadona CEO – Juan Roig)</b></p><p><span style="font-weight: 400;">Mercadona started as a butcher store in 1977 by Francisco Roig Ballester and his wife, later on, the CEO – Juan Roig in 1981 started expanding the business nationwide, by 1981 he opened 8 shops and today that number has reached 1,636 stores holding 13.5% of Spain’s total food retail space. Mercadona has taken in extra than €508 million in income for the 2012 financial year.</span></p><p><span style="font-weight: 400;">The company operates a version of urban proximity with over 1,636 shops designed to make purchasing quick and simple. With its 22.1% marketplace share, Mercadona is </span><a href="https://www.statista.com/statistics/535392/grocery-market-share-spain/#:~:text=Mercadona%20held%20the%20largest%20share,second%20highest%20in%20this%20sector." rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the biggest supermarket chain by income</span></a><span style="font-weight: 400;"> withinside the country and the 3rd biggest through ground space.&nbsp;</span></p><p><span style="font-weight: 400;">To offer excellent quality at a very reasonably priced cost, Mercadona evolved a line of own-brand products including Hacendado, Bosque Verde, Deliplus, and Compy, which might be continually ranked #1 in terms of cost-effectiveness for customers and are as much as 40% less expensive than its competitors. The purpose is to deliver an entire shopping model which meets all the food, cleaning, hygiene, and pet care needs of the customer. This focus on the customer’s needs is the source of the maximum of the competitive benefits of Mercadona’s model.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Mercadona</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Francisco Roig Ballester</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1977</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">Valencia, Spain</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">95,000</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">€26.7 Billion (2021)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">€25.5 Billion (2019)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">€720 Million (2020)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-261549 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880700390-d1fea67229ae827a850d6603ae5a7631.webp" alt="SWOT Analysis of Mercadona - Mercadona Store" width="480" height="240"></p><h3><b><br>Products and Services by Mercadona</b></h3><p><span style="font-weight: 400;">Here are some products and services provided by Mercadona:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Range of grocery products</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pharmacy Items&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fish and meat</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Green groceries</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bakery and dairy products</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Beauty accessories</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Animal food</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Home delivery services</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Barbershops&nbsp;</span></li></ul><p><span style="font-weight: 400;"><br>Mercadona established its business model</span><span style="font-weight: 400;"> on the Low Prices (SPB in Spanish) formula, which allows the customers to purchase products at the cheapest prices in the market.&nbsp;</span></p><h3><b><br>Competitors of Mercadona</b></h3><p><span style="font-weight: 400;">Below are the top 5 competitors of Mercadona:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Carrefour</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Spinneys</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Heron Foods</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Stop &amp; Shop</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pathmark Stores</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">ACME Markets</span></li></ul><p><span style="font-weight: 400;">Now that we understand the company’s key business, let’s look after the SWOT Analysis of Mercadona.</span></p><h2><b><br>SWOT Analysis of Mercadona</b></h2><p><span style="font-weight: 400;">SWOT Analysis of Mercadona is a basic method that can help a company examine what it does best right now and develop a successful future strategy. It exposes the areas where people are holding back or how competitors may profit.</span></p><p><span style="font-weight: 400;">With the growing neck-and-neck rivalry in membership warehouses, it is critical for organizations like Mercadona to examine the business environment.</span></p><p><span style="font-weight: 400;">To better understand the SWOT analysis of Mercadona, refer to the infographic below:</span></p><p><img decoding="async" class="wp-image-261544 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880700731-aab2085b49979c65695292b973a20162.webp" alt="SWOT Analysis of Mercadona - SWOT Infographics of Mercadona" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/01/SWOT-Analysis-of-Mercadona-SWOT-Infographics-of-Mercadona.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/01/SWOT-Analysis-of-Mercadona-SWOT-Infographics-of-Mercadona-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><p><span style="font-weight: 400;">Now first let’s begin with the strengths of the company from the SWOT analysis of Mercadona.</span></p><h3><b>Strengths of Mercadona</b></h3><p><span style="font-weight: 400;">Strengths are defined as what each business does best in its gamut of operations which can give it an upper hand over its competitors. The following are the strengths of Mercadona:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Largest Supermarket Chain:</b><span style="font-weight: 400;"> Mercadona has the biggest supermarket chain and food distributor in Spain with 1300+ shops and almost one-fourth of marketplace share in the food marketplace.</span></li><li style="font-weight: 400;" aria-level="1"><b>Good Brand Equity:</b><span style="font-weight: 400;"> It has good brand equity as it ranks among the top ten most reputable companies in the world by Forbes Magazine.</span></li><li style="font-weight: 400;" aria-level="1"><b>Business Model:</b><span style="font-weight: 400;"> Mercadona’s business model is to sustain the environment by reducing packaging materials that are used for home deliveries.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Customer-Centric: </b><span style="font-weight: 400;">Mercadona has always kept customers at top priority by providing added value through the finest and cheapest shopping experience for “The Boss” which is the customer.</span></li><li style="font-weight: 400;" aria-level="1"><b>Quality Control with Speed Delivery:</b><span style="font-weight: 400;"> Its eating products go through strong and excellent quality control to make sure that the food is fresh and clean with maximum quality with minimum delivery time.</span></li><li style="font-weight: 400;" aria-level="1"><b>Low Prices:</b><span style="font-weight: 400;"> The primary reason for the success of discount stores like Mercadona is the everyday low prices that they can offer in most daily use products. The store sells most essential goods at prices that are much lower than their competition and in addition to this also have regular promotions and offers in most specialist categories.</span></li><li style="font-weight: 400;" aria-level="1"><b>Customer Satisfaction:</b><span style="font-weight: 400;"> Through low prices, faster barcode checkouts, lower waiting times and better service Mercadona have been able to retain existing customers as well as attract new business. The strategy used by them is to focus on savings by comparing the prices on offer to mainstream retail prices.</span></li></ul><h3><b><br>Weaknesses of Mercadona</b></h3><p><span style="font-weight: 400;">Weaknesses are used to refer to areas where the business or the brand needs improvement. &nbsp; Some of the key weaknesses of Mercadona are</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Inability to Penetrate Successfully in Foreign Markets:</b><span style="font-weight: 400;"> Quite unlike global contemporaries like Target or Walmart, Mercadona has restricted itself mostly just to Spain and Portugal. They have been lacking focus on Asia which has some of the most promising emerging markets like China and India.</span></li><li style="font-weight: 400;" aria-level="1"><b>Inventory Management:</b><span style="font-weight: 400;"> Based on the details handed in the Mercadona case study, we can determine that Mercadona isn’t efficiently managing inventory and the cash cycle. There is a huge opportunity for enhancement in inventory management.</span></li><li style="font-weight: 400;" aria-level="1"><b>Lack of Critical Talent</b><span style="font-weight: 400;">: Mercadona is suffering from a lack of critical talent especially in the field of technology &amp; digital transformation. Mercadona is floundering to restructure processes in light of developments in the field of artificial intelligence (AI) and machine learning.</span></li></ul><h3><b><br>Opportunities for Mercadona</b></h3><p><span style="font-weight: 400;">Opportunities refer to those avenues in the environment that surrounds the business on which it can capitalize to increase its returns. Some of the opportunities include</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Investing in Technology and Advertising: </b><span style="font-weight: 400;">Every business needs to buy marketing and marketing activities and embrace high technological equipment. So advertising can help the company to enhance its sales and success by spreading awareness amongst the consumers regarding the new features of the item being introduced by the company.</span></li></ul><p><span style="font-weight: 400;">Mercadona does not spend on traditional advertising and marketing campaigns to save costs instead it relies on word of mouth and takes the help of social media and online reputation which is free of cost to promote and maintain its brand.</span></p><p><b>Bonus Tip:</b><span style="font-weight: 400;"> Developing engagement marketing using social media &amp; online reputation management is one of the biggest reasons Mercadona is climbing the stairs to success. Without maintaining healthy relations with customers a business can never become a brand. So, it is important to learn these </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">powerful digital marketing skills</span></a><span style="font-weight: 400;"> if you want your business to achieve global success in your industry.&nbsp;&nbsp;&nbsp;&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Increased Spending:</b><span style="font-weight: 400;"> With the increase in the number of dual-income households, the propensity to spend for most millennials across the world has grown and people are also seen to be indulging in impulse shopping, an opportunity for retailers.</span></li><li style="font-weight: 400;" aria-level="1"><b>E-commerce:</b><span style="font-weight: 400;"> Utilizing </span><a href="https://iide.co/blog/benefits-of-digital-marketing/"><span style="font-weight: 400;">the benefit of online presence</span></a><span style="font-weight: 400;"> is a great opportunity for Mercadona. Their official site and other social media have benefited them and they are a step ahead of being popular!</span></li><li style="font-weight: 400;" aria-level="1"><b>Developments in Artificial Intelligence: </b><span style="font-weight: 400;">Mercadona can utilize developments in artificial intelligence to better predict consumer demand, serve niche segments and develop better recommendation engines.</span></li><li style="font-weight: 400;" aria-level="1"><b>Profitable Opportunities in International Markets: </b><span style="font-weight: 400;">Globalization has created opportunities in the global market. Mercadona is in a high position to tap on these chances and grow the market share. Growth in the global market can also support Mercadona to diversify the risk as it’ll be less dependent on the domestic market for share profit.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Working on Employees Satisfaction: </b><span style="font-weight: 400;">Mercadona always works on their potential segments creating a better and safer place for their employees and staff members, which is why Mercadona always achieves a relatively low level of yearly employee turnover.</span></li></ul><h3><b><br>Threats to Mercadona</b></h3><p><span style="font-weight: 400;">Threats are those factors in the environment that can be detrimental to the growth of the business. Some of the threats include</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Competition: </b><span style="font-weight: 400;">The main competitors of Mercadona are Spinneys, Heron Foods, Stop &amp; Shop and Tesco. In addition to this, they also face competition from online stores like Amazon.</span></li><li style="font-weight: 400;" aria-level="1"><b>Increased Focus on Low-income Groups:</b><span style="font-weight: 400;"> The focus on an economic segment is likely to create the image of low-quality players and in the long run it may impact the growth of a business like Mercadona which will need to continue to be present in just the low-income low-value segment.</span></li><li style="font-weight: 400;" aria-level="1"><b>Environmental Sustainability: </b><span style="font-weight: 400;">The developing environmental sustainability trends act as a prime hazard while supplied products/services aren’t surroundings friendly. It attracts bad exposure and complaints from environmentalists and impacts the brand image in an aggressive market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Globalization &amp; Dealing with Cultural Diversity: </b><span style="font-weight: 400;">Globalisation pushes corporations to cross national boundaries and deal with cultural diversity, which can also additionally have a negative effect if the organization lacks cultural intelligence.</span></li></ul></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">Based on the above SWOT analysis of Mercadona, it is recommended that the company focus on launching a product that is comparable to its competitors who currently have few customizations and have a significant focus on geographic growth.</span></p><p><span style="font-weight: 400;">Mercadona can enhance the product’s quality and produce exactly what the customer wants. They have overcome the crisis by offering excellent value in their products, the best quality at the minimum possible price. To do this, they have to adjust their processes, suppliers and the range of products. As a means to satisfy clients, the workers must be gratified first.</span></p><p><span style="font-weight: 400;">Also, with a huge increase in the service industry. There is a very high competition where marketing plays a crucial role-taking advantage of technology, not merely in this industry in which every other company is focusing on digital marketing to rise ahead of each other.&nbsp; If you too are interested in learning advanced digital marketing strategies, check out&nbsp; </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Online Digital Marketing Course</span></a><span style="font-weight: 400;"> to know more.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT analysis of Mercadona has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Mercadona, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Mercadona in the comments section below.</span></p></div></div>

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Are you looking for the SWOT analysis of Mercadona, read this blog to know more about its strengths, weaknesses, opportunities and threats.

Extensive SWOT Analysis Of Mercadona - 2025 Study | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Recently we talked about the comprehensive business model of </span><a href="https://iide.co/case-studies/swot-analysis-of-lidl/"><span style="font-weight: 400;">Lidl</span></a><span style="font-weight: 400;">, which is a German international discount retailer chain. So now we are going to do a detailed SWOT Analysis of Mercadona.</span></p><p><span style="font-weight: 400;">Mercadona is a family-owned company, founded in the year 1977 by a Spanish family and it’s one of </span><a href="https://www.rentacarbestprice.com/6-top-supermarkets-in-spain/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the leading physical supermarkets</span></a><span style="font-weight: 400;"> and online shopping companies in Spain. It aims to be responsible for prescribing clients the best choice of satisfactory food, home care, personal care and animal care. Mercadona was given the ninth rank for the foremost reputed enterprise withinside the planet in 2009 by the reputation institute as indexed in </span><a href="https://www.forbes.com/2009/05/06/world-reputable-companies-leadership-reputation-table.html?sh=3b5456096757" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Forbes</span></a><span style="font-weight: 400;"> magazine.</span></p><p><span style="font-weight: 400;">Furthermore, Mercadona has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by Karan Shah, CEO, and Founder of IIDE.</span></p><p><span style="font-weight: 400;">Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Mercadona.&nbsp;</span></p><p><span style="font-weight: 400;">Before we get started with the SWOT Analysis of Mercadona, let’s learn a little bit about the firm, its products and services, and its competitors.</span></p></div></div>

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