Comprehensive SWOT Analysis of Linkedin – Detailed Explanation with Infographics

Last time we elaborated on the SWOT Analysis of the world’s most famous social media messaging application WhatsApp. This time, we will tackle the SWOT Analysis of Linkedin in-depth.

Linkedin is used by over 775 million people in the world in over 200 countries & territories. Linkedin is not like any other social media where we’ll post what we are doing in normal life, its purpose is to provide people with a platform where they can share their professional life as well as their academic achievements.

LinkedIn has done a great job and created high brand awareness with the help of its digital ad campaigns. Digital marketing now has become an essential part of every business. If you want to learn more about digital marketing do check our Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

So, in this case, study, we will learn about the SWOT analysis of Linkedin. Let’s get started.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 8, 2022

3 min read

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.