Comprehensive SWOT Analysis of Lexus – Japan’s Top-Selling Luxury Car Company

In our previous blog, we had done an in-depth SWOT Analysis of the world’s 5th largest automotive brand, Hyundai. Here we will be discussing the SWOT Analysis of Lexus.

Lexus, as one of the world’s leading premium car manufacturers. It is one of the most popular luxury car brands in the world. It is also one of the world’s most valuable luxury car brands. In its home country of Japan, it is currently the top seller and market leader in the luxury segment.

It has gained such a large presence in the market with some of the market’s best marketing skills. It has used digital marketing to target its customers by filtering and reducing it to the most potential buyers. As most people are using digital media nowadays it is easy to find your target audience. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us keen to know how Lexus maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of Lexus. But before we start with its SWOT Analysis let us learn about Lexus as a Company, its products, competitors, financials, and more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]