In our previous blog, we had done an in-depth SWOT Analysis of the world’s 5th largest automotive brand, Hyundai. Here we will be discussing the SWOT Analysis of Lexus.
Lexus, as one of the world’s leading premium car manufacturers. It is one of the most popular luxury car brands in the world. It is also one of the world’s most valuable luxury car brands. In its home country of Japan, it is currently the top seller and market leader in the luxury segment.
It has gained such a large presence in the market with some of the market’s best marketing skills. It has used digital marketing to target its customers by filtering and reducing it to the most potential buyers. As most people are using digital media nowadays it is easy to find your target audience. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us keen to know how Lexus maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of Lexus. But before we start with its SWOT Analysis let us learn about Lexus as a Company, its products, competitors, financials, and more.