In-Depth SWOT Analysis of Kirloskar Oil Engines – The Leading Manufacturer Of Diesel Engines & Generator Sets

We previously looked at the ultimate SWOT analysis of Tata steel – India’s Leading Steel Supplier & Manufacturer. This time, we’ll take a look at the SWOT Analysis of Kirloskar Oil Engines and delve deep into the company’s workings.

Established in the year 1946 in the city of Pune, Kirloskar Oil Engines Limited also known as KOEL has become a household name ever since. The products manufactured by Kirloskar Oil Engines Limited are designed keeping the futuristic vision in mind. Because of the vision and the image established over the years, KOEL has become one of the most preferred sources for engines, power generators, and pump sets in India.

Kirloskar Oil Engines’ marketing activities have aided them in their endeavours. Marketing changes with time in response to the current population’s wants and preferences. The majority of successful campaigns have now moved to digital media. Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s effective marketing.

To better understand the path behind Kirloskar Oil Engines’ continuous growth via the SWOT Analysis of Kirloskar Oil Engines, let’s first delve into the company, founding, financial status, products/services and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]