Comprehensive SWOT Analysis of Kingfisher PLC – One Of The Largest Home Retail Company

In our previous blog, we did an extensive SWOT Analysis of America’s Leading Home Upscaling Retail, Home Depot. Here we will be doing a Stepwise SWOT Analysis of Kingfisher Plc.

It is one of the Top 10 Home Improvement & Hardware Retail companies. It was also the Leading home improvement retail company worldwide in 2020, by sales.

Kingfisher Plc has been able to gain such large success in the market with its unique marketing techniques. However, it can improve its adverting methods by implementing advanced digital marketing techniques in its business. As we can see around us that most people are using digital media, this is an advantage for businesses to find their target audience online and market them with ease using digital marketing. If you are curious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us Anxious to know how Kingfisher Plc is successful in maintaining a prominent position in the market. To understand that we have given a Stepwise SWOT Analysis of Kingfisher Plc. But before we start with its SWOT Analysis let us learn about Kingfisher Plc as a Company, its Products, competitors, financials, and more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]