Elaborative SWOT Analysis of Kajaria Ceramics – The Largest Manufacturer of Ceramic Tiles In India

Previously we looked at the SWOT analysis of Victoria Plc. Now, let us hop over and look at the elaborated SWOT Analysis of Kajaria Ceramics.

Kajaria Ceramics is India’s largest ceramic/vitrified tile maker. It first entered the market more than 30 years ago and has since strived to be the finest tile seller in both the domestic and international markets. It operates eight facilities in India including Uttar Pradesh, Rajasthan (Gailpur & Malootana), Andhra Pradesh (Vijayawada & Srikalahasti), and Gujarat, with an annual capacity of 70.40 million square metres – three plants.

Kajaria’s designs are inspired by India’s fast-rising thirst for style and aesthetics, and the company’s ability to stay up with customer and market needs has made Kajaria a synonym for quality, service, and innovation – not only in the home market but also abroad.

One of the main reasons behind the huge success of Kajaria Ceramics is its marketing strategies. In today’s world marketing or more accurately digital marketing has a significant influence on consumer behaviour and influences many aspects of our lives. If you would like to learn more about digital marketing check out our Free Master Class on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Would you like to know more about the success and journey of Kajaria Ceramics? We have a one-stop content dump right below in the blog. Keep reading to get in-depth knowledge so that you can decide to buy Kajaria Ceramics shares. Before we start with the SWOT analysis of Kajaria Ceramics, let us know more about the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.