Previously we looked at the SWOT analysis of Victoria Plc. Now, let us hop over and look at the elaborated SWOT Analysis of Kajaria Ceramics.
Kajaria Ceramics is India’s largest ceramic/vitrified tile maker. It first entered the market more than 30 years ago and has since strived to be the finest tile seller in both the domestic and international markets. It operates eight facilities in India including Uttar Pradesh, Rajasthan (Gailpur & Malootana), Andhra Pradesh (Vijayawada & Srikalahasti), and Gujarat, with an annual capacity of 70.40 million square metres – three plants.
Kajaria’s designs are inspired by India’s fast-rising thirst for style and aesthetics, and the company’s ability to stay up with customer and market needs has made Kajaria a synonym for quality, service, and innovation – not only in the home market but also abroad.
One of the main reasons behind the huge success of Kajaria Ceramics is its marketing strategies. In today’s world marketing or more accurately digital marketing has a significant influence on consumer behaviour and influences many aspects of our lives. If you would like to learn more about digital marketing check out our Free Master Class on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Would you like to know more about the success and journey of Kajaria Ceramics? We have a one-stop content dump right below in the blog. Keep reading to get in-depth knowledge so that you can decide to buy Kajaria Ceramics shares. Before we start with the SWOT analysis of Kajaria Ceramics, let us know more about the company.