Elaborative SWOT Analysis of Kajaria Ceramics – The Largest Manufacturer of Ceramic Tiles In India

Previously we looked at the SWOT analysis of Victoria Plc. Now, let us hop over and look at the elaborated SWOT Analysis of Kajaria Ceramics.

Kajaria Ceramics is India’s largest ceramic/vitrified tile maker. It first entered the market more than 30 years ago and has since strived to be the finest tile seller in both the domestic and international markets. It operates eight facilities in India including Uttar Pradesh, Rajasthan (Gailpur & Malootana), Andhra Pradesh (Vijayawada & Srikalahasti), and Gujarat, with an annual capacity of 70.40 million square metres – three plants.

Kajaria’s designs are inspired by India’s fast-rising thirst for style and aesthetics, and the company’s ability to stay up with customer and market needs has made Kajaria a synonym for quality, service, and innovation – not only in the home market but also abroad.

One of the main reasons behind the huge success of Kajaria Ceramics is its marketing strategies. In today’s world marketing or more accurately digital marketing has a significant influence on consumer behaviour and influences many aspects of our lives. If you would like to learn more about digital marketing check out our Free Master Class on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Would you like to know more about the success and journey of Kajaria Ceramics? We have a one-stop content dump right below in the blog. Keep reading to get in-depth knowledge so that you can decide to buy Kajaria Ceramics shares. Before we start with the SWOT analysis of Kajaria Ceramics, let us know more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]