Detailed SWOT Analysis of IFB Industries – An Indian Home Appliances Trading Company

Updated on: Apr 17, 2022
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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In the meantime, we explained the SWOT Analysis of Gree – A Chinese Major Appliance Manufacturer. This time, we will handle the SWOT Analysis of IFB Industries from top to bottom.

Leading home appliances company in India – IFB industry is originally known as Indian Fine Blanks Ltd. IFB Industries’ product range includes fine blanked components, tools and related machine tools like straighteners, decoilers, and strip loaders and others. The industry’s vision is to excel in quality and services to align with global standards.

They are continuously maximising companies’ wealth by manufacturing and marketing the best quality engineering products that go into daily life. So, as you see that the world is fully online now, and marketing is also changing day by day. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

Do you want to learn about the stunning success of IFB Industries? Well, that is exactly what we are gonna do today! In this blog, we are going to dive deep into the SWOT analysis of IFB Industries. But before we start, let us learn a little more about the company, its overview, products, competitors, etc.

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About IFB Industries  

SWOT analysis of IFB Industries

IFB is originally known as Indian Fine Blanks Ltd. The company started in 1974 in India in collaboration with Heinrich Schmid AG of Switzerland. Its divisions are located in Kolkata and Bangalore. 

The company was incorporated on 12th September 1974, in West Bengal. The company was promoted by Bijon Nag, an engineer. The company’s main objective is to manufacture fine blanking tools and components used in a wide range of engineering industries. In 1989, IFB began producing fully automatic washing machines and another state of the art appliances. IFB is a very reputed company because of its quality, durability and technology. They positively impact people’s lives and the environment.

Their expertise is a world classroom tool with its advanced pressed technologies and machinery. Their home appliances are created with the appropriate technology and innovations to assist families in receiving the care they require.

Quick Stats on IFB Industries
Founder Bijon Nag
Year Founded 1974
Origin Kolkata, West Bengal
No. of Employees 2,466+
Company Type Public
Market Cap Rs 3,900.14 Crore (2022)
Annual Revenue Rs 953.12 Crore (2021)
Net Income/ Profit Rs 3.21 Crore (2021)


SWOT analysis of IFB Industries - homeappliances

Products by IFB Industries 

The categories of items available at IFB Industries are as follows:

  • Washing Machines 
  • Microwave Ovens 
  • Air Conditioners 
  • Kitchen Appliances
  • Stabilisers 

Competitors of IFB Industries

IFB Industries’ top 5 competitors are as follows:-

  • Bajaj Electric
  • Butterfly
  • Symphony
  • Whirlpool
  • TTK Prestige

So as we got to know about the business of IFB Industries, now we will discuss the SWOT analysis of IFB Industries.

SWOT Analysis of IFB Industries 

A SWOT analysis examines the strengths, weaknesses, opportunities, and threats that a firm faces. SWOT Analysis is a tried-and-true tool that enables a company like BCE (IFB Industries Canada Enterprises) to compare its business and performance to that of its competitors.

It will give us a strategic analysis of its internal and external environment, which is crucial for understanding the SWOT Analysis of IFB Industries.

To better understand the SWOT analysis of IFB Industries, refer to the infographics below:

SWOT Analysis of IFB Industries - SWOT Infographics of IFB Industries

Below is an explicit guide to the SWOT analysis of IFB Industries.

Strengths of IFB Industries

IFB Industries has numerous strengths that help it to thrive in the marketplace. Some of the strengths of IFB Industries are

  • High Margins: IFB Industries charges a high amount compared to its competitors. This has provided IFB Industries with resources to not only beat competitive pressures but also to invest in research and development.
  • Excellent Product Portfolio: IFB Industries is one of the major producers of home appliances and consumer electronics, with a diverse product portfolio. IFB Industries’ product line includes washing machines, refrigerators, air conditioners, and a variety of other items. Its portfolio includes a diverse range of products.
  • Top Major Appliances Manufacturer: IFB Industries, one of the most well-known major appliance manufacturers, is represented in the majority of large and domestic appliances. 
  • Recognized Group: Over four decades IFB Industries associate companies and divisions have celebrated technical excellence. IFB Industries products and services represent the leading edge in engineering with consistent quality. Today, with over 6 million customers, IFB Industries is a household name in India.
  • Talent Management: IFB Industries and employee skill development. IFB Industries’ performance in the capital goods industry is dependent on its human resources.
  • Quality Products: Using developed technologies and with the help of support from a team of expert technicians, IFB Industries put their customers’ well-being first with features that ensure health and hygiene. Their quality and tech developed products can tackle hard water, voltage fluctuations, stubborn stains, greasy dishes and unhealthy cooking. 

Weaknesses of IFB Industries

Weaknesses are used to refer to areas where the business or the brand needs improvement. Some of the key weaknesses of IFB Industries are

  • Market Follower: IFB Industries is known for being a market follower rather than an innovator because most of its products are extensions of existing product lines rather than anything completely innovative.
  • Lack of Differentiation: The consumer electronics sector is saturated with brands that clone each other’s products, and there is nothing that can be done to differentiate between them. IFB Industries, too, is lacking in distinctiveness.
  • Dependency: The corporation is heavily reliant on the Chinese market, as well as some Asian regions. As a result, it loses market share to other brands in other countries, as well as revenue opportunities.
  • Replaceable Model: IFB Industries’ business model is easily replicable by competitors in the industry. To overcome these obstacles, the company name will need to develop a platform model that will allow suppliers, vendors, and end-users to work together.
  • Falling ROE: IFB Industries ROE has fallen from 11% over the last five years which makes it difficult for investors to decide on whether to continue to reinvest in the company or not. Although the sales are growing, investors are upbeat about the future.
  • Limited Knowledge Base People: IFB Industries has a high expense of replacing existing expertise. Few people are in charge of IFB Industries’ knowledge base, and replacing them will be tough under the current circumstances.

Opportunities for IFB Industries

Opportunities are external variables that, if taken advantage of at the correct time, can help a business expand.

  • Increase the Depth of Product Portfolio: One of the potentials for IFB Industries is to increase the depth of its product portfolio. It will be able to sell additional things to its already large consumer base.
  • Emerging Markets: IFB Industries has the opportunity to focus on developing and emerging markets, particularly in Africa and Asia. These expanding markets can assist IFB Industries in establishing its brand in a new area, hence increasing revenue.
  • Introducing Small Appliances: IFB Industries is well recognized for its large appliances and household appliances. However, several small appliances are not included in the IFB Industries’ product line. LG has already done this, and IFB Industries can do the same to broaden its intended consumer base and provide additional items under its brand.
  • E-commerce: There has been a new trend in the e-commerce industry, with an increase in sales. As a result, an increasing number of people are shopping online. IFB Industries too can make profits by setting up online businesses.
  • Unorganised Players: Unorganised players in the market are finding it increasingly difficult to operate due to increased government requirements. IFB Industries may be able to expand its customer base as a result of this.
  • Growth in Market: Washing Machines shows emerging market opportunities to focus on by 2029. Top companies like Whirlpool, LG, Electrolux, and IFB Industries can benefit from this growth.

Threats to IFB Industries

IFB Industries also has some threats to their business from the outside. It is very important to anticipate them before one becomes a victim of them.

  • Mature Markets: The United States and other Asian markets are mature markets with many brands present and well-established. As a result, establishing a presence in these areas is becoming increasingly challenging.
  • Intense Competition: The severe rivalry in this industry is a big issue for IFB Industries. As a result, rival brands are stealing market share from IFB Industries, and revenue is stagnating. The competition will not subside shortly. As a result, IFB Industries must consider other income and profit-generating opportunities.
  • Dropping Margins: Dropping margins pose a serious threat to IFB Industries because they directly jeopardize the company’s expansion and survival.
  • Shortage of Skilled Human Resources: Due to significant employee turnover and a growing reliance on creative solutions, the company name may experience a shortage of skilled human resources shortly.
  • Saturation in Urban Markets & Stagnation in Rural Markets: This is an ongoing concern for IFB Industries in its area. One of the causes is that product acceptance is slow in the rural market. Second, due to the wide distances and lack of infrastructure, serving rural clients is more expensive for IFB Industries than serving urban ones.

This ends our detailed SWOT analysis of IFB Industries. Let us conclude our learning below.

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To Conclude

To survive in the practical market, IFB Industries had to pay more attention to all of the key players, because firms from all over the world are playing the best part in the market, and most of the companies are giving goods at the lowest rates and best values to the clients.

As we know, the market condition changes as time passes by, much like a test, a reference, or a trend that shifts regularly. As a result, a company must acquire the greatest technology to gain greater market share in the present and future. 

With the help of digital platforms and digital marketing, the company would be able to accustom to the changing trends and gain a foothold. Being well-versed in digital marketing is a requirement for all marketing enthusiasts in today’s shifting scene, which is vital. If you want to learn more and improve your skills, check out IIDE’s 3 Month Advanced Online Digital Marketing Course.

We hope this blog on the SWOT analysis of IFB Industries has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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