Last time, we took a dive into one of the largest banks in the world, Barclays. This time, we are looking to conduct a SWOT analysis of HDFC Bank.
HDFC is a large, comprehensive banking corporation based in India with a large portfolio of services provided. The bank is one of the toughest contenders in the private banking area. HDFC is counted amongst one of the most well-organised companies in its space, wooing its customers with superior servicing quality and one of the best functioning digital services wing.
For market leaders like HDFC bank, having a strong online presence has enabled them to maintain their market leader position. Digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest marketing techniques as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
In this case study, we will do a SWOT analysis of HDFC bank to better understand the company’s position in the banking sector.
Before we begin, let us first take a detour to better understand the company and its history, competitors, services and financial position.