SWOT Analysis of Fortis Healthcare: Detailed Explanations

Last we looked at the business model of Amway, this time we will look at the SWOT analysis of Fortis Healthcare.

With 45 healthcare facilities throughout the country, Fortis Healthcare is the leading integrated healthcare service provider in India. Since the pandemic, Fortis Healthcare has done its best to help India fight Covid-19 by providing services to its patients and opening vaccination centers.

The company has made its brand image by its efficient services and proper digital marketing, in the pandemic the company created its strong image. Digital marketing is an essential part of the growth of any business, if you want to learn more about digital marketing check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

Strategic planning is very important for the successful growth of a healthcare organization. In the last year, the market has seen a rising net cash flow of Fortis Healthcare. To know further about its growth, you need to understand the strengths, weaknesses, opportunities, and threats of Fortis Healthcare, but before we dive into the SWOT Analysis, let’s get to know a little bit more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]