An Extensive SWOT Analysis of Foodpanda with Company Overview and USPs

About Foodpanda

It’s the global B2C online food and grocery platform which is owned by Delivery Hero, which is headquartered in Berlin, Germany. Outside of China, Foodpanda is currently the biggest platform in Asia with the main headquarters in Singapore in this field and operating in more than 11 markets across Asia including India. The company started Asia’s largest virtual partnership with Rebel Foods.

In the year 2012 Foodpanda established its headquarters in Singapore by Lukas Nagel and Rico Wyder and later expanded its business all over Asia. The name ‘Foodpanda ‘ is used for the locations in East Asia and Europe. However, in Africa, the Middle East, and Latin America, they used “Hellofood”.

The company was able to increase its international presence quickly through its presence in other countries and the business led to many successful rounds of financing, including the raising of $28 million in 2013, $80 million in 2014, and $210 million in 2015. The Company has now worked with more than 38,000 restaurants in almost 500 cities. It won the European Tech Startup Award for “Best eCommerce Startup” In the year 2014.

Services Provided by Foodpanda:

• Connect Customers with Restaurants and Groceries
• Offers Food Delivery in Different Areas
• User-friendly Website and App
• Let’s customer order, choose, and pay offline/online, accordingly
• Delivery Services

Competitors of Foodpanda:

Foodpanda’s close competitors include the following-

• Swiggy
• Foods
• Just Eat
• Lime Tray
• BooktableUK

SWOT Analysis of Foodpanda

Foodpanda is a top leading online food and grocery company with multiple divisions and headquarters around the world. Now, we shall do an extensive detailed SWOT Analysis of Foodpanda, so that we can know and understand the company’s pros, cons, opportunities, threats. Starting with pros of the company :

1. Strengths of Foodpanda

• Discounts- For the customer’s happiness and to make them satisfied they include discounts or special offers for everybody in festive seasons, weekends, etc.
• Delivery – Providing the food or groceries to the customers in the expected time and on special request even early to satisfy their customer needs.
• User-Friendly Website-  Thinking of your customers is always first for most companies and so did FOODPANDA by making their site full of images, features, customer reviews, location, customer service, and many more so that the customer can find everything at their convenience.

2. Weaknesses of Foodpanda

• Execution –  The idea is very amazing indeed but the implantation is where the foodpanda lacked. They didn’t consider the small details although it is networking in the world is very strong but not focusing on the technicalities of the business is why it may turn into a disaster if they still don’t consider these details.
• Payment Method –  Recently a lot of customers have complained to the company about the offline payment methods. They should enhance their mode of payment efficiency.

3. Opportunities of Foodpanda

• Expansion – If they are successful in saving the model and improving their faults the second thing they should consider is the expansion to every part of the world.
• Quality –  They should work more on maintaining the quality of content and services they are offering instead of just increasing their numbers they should increase the quality of holding and meeting up to their least expectations.
• Engagement-  Building their connection with the customers who are interested in your content and creating a loyal bond with them so that they won’t leave you at any point in time.

4. Threats of Foodpanda

• Competitors –  In every field there are competitors, and no doubt every company has to face some but if the company has defined your goals or company future goals then there will be less chance of losing your customers who follow your brand.

• Pandemic – Till now everyone is aware of the covid era and now every company knows that in this situation how the economy falls and how disaster it can be like so taking care of the services in a way that people feel safe is what the company can start with.

•  Changing Trends-  People are now more and more bombarded with information about health and thanks to the internet which tells us about all the good and bad foods for us. So starting an organic food column in their business plan can help the company to reach its goals.

Conclusion

Foodpanda is a well-recognized online food and grocery store with a significant presence in Asia and India. In the SWOT Analysis of FOODPANDA, we observed that the company’s highly reliable on the customer needs and satisfaction with brand recognition and trust with their audience. It has a large logistical base with connections with multiple restaurants and has reached across global markets but suffers by not constantly upgrading their companies systems and processes in the same space and better services with customer connection and loyalty by its competitors.

With the constantly increasing competition in a market such as the food industry, companies have no choice but to battle it out by winning over their customers with the latest and greatest marketing efforts. In a digital era where digital marketing is of topmost importance, being well-informed in the field is a must for all marketing enthusiasts. If you are interested in learning a new skill like digital marketing in this digital era, check out IIDE’s 3 Month Advanced Online Digital Marketing Course to know more details about it.

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