Simplified SWOT Analysis of CIMB Bank with Complete Company Overview

Last time we saw the Marketing Strategies of Axis Bank, this time we will look at the SWOT Analysis of Cimb Bank.

Cimb Bank was founded in Kuala Lumpur, Malaysia, in 1974. The CIMB Group’s businesses include a well-known consumer bank, a prominent regional investment bank, and an Islamic bank. CIMB Bank is the Group’s commercial bank.

The bank is growing and getting visibility due to its effective strategies and marketing. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

If you’re as curious as we are about Cimb Bank’s success formula, you’ve come to the right place. We’ll learn about the Third-Partystrengths, weaknesses, opportunities and threats of the Cimb Bank, but before that let us look at the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: May 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.