In-Depth SWOT Analysis of Buick – A Division Of GM

In the previous blog, we discussed the complete and in-depth SWOT Analysis of Cars24 which is an online used car marketplace in India. Today we will discuss the SWOT analysis of Buick which is a division of one of the popular automobile manufacturers – GM i.e. General Motors.

Buick is owned by General Motors (GM), a legend with a history dating back over 100 years. Buick is a reliable brand, showing the 4th most improvement out of 26 different vehicle brands in 2020.

Digital marketing has played a major role in the success of Buick. And keeping yourself upgraded with the latest digital marketing trends by attending the Free MasterClass on Digital Marketing 101, hosted by Karan Shah, CEO and Founder of IIDE is very important. Book your seat now.

Now, right before we delve into the SWOT Analysis of Buick, let’s look at the background of the company, its founders, financial status, competitors and products.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]