In-depth SWOT Analysis of BP – Company Overview and Highlights

Previously we looked into the SWOT Analysis of a global energy and petrochemical conglomerate, Shell. In this case study, we will analyse the SWOT Analysis of BP.

BP, formerly known as British Petroleum, is a global leader in the oil and gas industry. They are also involved in the refining, marketing, and supply of petroleum products, as well as in the production and marketing of chemicals, gas and power generation, and the production of photovoltaic (solar) cells.

BP’s marketing game has helped them to tap into new areas throughout the world. Marketing develops in response to current consumer trends and interests.  If you want to learn more about today’s effective marketing, attend our Free MasterClass on Digital Marketing 101, led by Karan Shah, CEO and Founder of IIDE. 

Before we delve into the SWOT Analysis of BP, let’s have a look at the company, its history, financial situation, products, and competitors.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 8, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.