SWOT Analysis of BD: Top Global Medical Tech Company

Last time we elaborated on the SWOT Analysis of one of the largest Pharmaceutical Companies in India, Abbott Laboratories. This time, we will tackle the SWOT Analysis of BD – Becton Dickinson in-depth.

BD – Becton Dickinson a global healthcare technology company is known for its advanced health services and solutions by developing innovative technology that helps both the clinical therapy for patients and clinical process for healthcare providers.

In its industry, BD has enjoyed great success. By utilizing digital marketing techniques, it can enhance its market position. Businesses can easily market themselves to their target audiences when the majority of people use digital media. 

Another marketing aspect of Johnson & Johnson which is big now is the marketing strategy of Johnson & Johnson.  Currently, there is great progress and demand for digital marketing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO of IIDE, Karan Shah.

Do you want to learn how Johnson & Johnson succeeded in the market? In this blog, we will be learning about the SWOT analysis of BD.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.