SWOT Analysis of Bank of Maharashtra: Overview

The last time we saw the Marketing Strategies of Bajaj Finserv, this time we will look at the SWOT Analysis of Bank of Maharashtra.

Headquartered in Pune, the Bank of Maharashtra is a nationalized bank owned by the Government of India. It has a whopping amount of 15 million customers around the country and about 2,000 branches in the state making it the largest nationalized bank in Maharashtra

 The bank offers services like savings deposits, credit cards, current deposits, term deposits, educational loans, housing finance, vehicle loans, personal loans, consumer loans, gold loans, pension plans, life insurance, and non-life insurance solutions.

One of the hindrances in the growth and visibility of the bank is its poor marketing skills, in today’s time digital marketing is very important for reaching out to customers as everything is shifting towards digital. If you want to learn digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.

As a result, the purpose of this article is to supply you with useful information about the brand, including the most recent statistics and updates. So, let’s get to know the Bank of Maharashtra a little more before we go into the SWOT analysis of Bank of Maharashtra.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

Listen to this blog

Audio Wave

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

linkedin

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]