SWOT Analysis of Bank of America: Key Stats & Overview

Previously we analysed the SWOT Analysis of Wells Fargo, a leading American global finance corporation. This case is pertaining to the SWOT Analysis of Bank of America, its top competitor. 

Bank of America is one of the world’s largest monetary organizations, serving individual shoppers, little and centre market organizations, and enormous companies. It is the biggest bank holding organization in the United States and serves customers in more than 150 nations.

Bank of America’s strategic marketing efforts helped with its consistent growth. As the world goes online, marketing advances, and if you want to stay current, enrol in our Free MasterClass on Digital Marketing 101, presented by Karan Shah, the CEO and Founder of IIDE.

Let’s get a quick overview of Bank of America, its finance, products, services and competitors before jumping into the SWOT Analysis of Bank of America. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]