In-Depth SWOT Analysis of Bajaj Hindusthan Sugar – A Sugar Producer In India

Updated on: Apr 26, 2022
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Previously we looked at the elaborated SWOT analysis of Kesoram Industries, One Of The Pioneer Companies In India. Now, let us hop over and look at the elaborated SWOT Analysis of Bajaj Hindusthan Sugar.

Bajaj Hindustan Sugar Ltd. is Asia’s No.1 & it is No.4 in the World in terms of integrated sugar production. The company is a leader in the Asian and Indian sugar industry

Marketing is another aspect of Bajaj Hindusthan Sugar Ltd.’s growth. As we all know after Covid-19 the world is going online. Hence, marketing strategy is also changing. The new form of marketing is a digital marketing and if you are interested in learning skills of digital marketing then check our Free MasterClass on Digital Marketing 1O1 by Karan Shah, the CEO, and Founder of IIDE.

Do you want to learn how Bajaj Hindusthan Sugar became so successful in the conglomerate industry? So in this blog, we are going to learn about the SWOT analysis of Bajaj Hindusthan Sugar and more about the company.

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About Bajaj Hindusthan Sugar,

SWOT Analysis of Bajaj Hindusthan Sugar

Bajaj Hindustan Sugar Ltd integrates under the Bajaj Group which was established in 1926 and Bajaj Hindustan Sugar Ltd in 1931 by the founder Jamnalal Bajaj. The company was named Hindusthan Sugar Mills Limited by Jamnalal Bajaj and later in 1988, it was renamed Bajaj Hindusthan Sugar Limited. 

The manufacturing units of Bajaj Hindustan Sugar Limited have an aggregated sugarcane crushing capacity of 136,000 tonnes crushed per day (TCD), and 800 kiloliters of alcohol distillation capacity per day (KLD) across 14 locations in the north Indian State of Uttar Pradesh (UP). The company is also the largest producer of green fuel ethanol in India.

Quick Stats on Bajaj Hindusthan Sugar
Founder Jamnalal Bajaj
Year Founded 1931
Origin Mumbai, Maharashtra, India
No. of Employees 7000+
Company Type Public
Market Cap Rs 2,656.91 Crore (2022)
Annual Revenue Rs 6,666 Crore (2021)
Net Income/ Profit Rs 291 Crore (2021)


SWOT Analysis of Bajaj Hindusthan Sugar

Products & Services by Bajaj Hindusthan Sugar

  • Sugar
  • Alcohol
  • Byproducts
  • Power
  • Scrap

Products & Services by Bajaj Hindusthan Sugar

  • Indian Sucrose Ltd.
  • Sakthi sugars Ltd.
  • Gayatri Sugars Ltd.
  • Avadh Sugar and Energy Ltd.
  • KM sugar mills Ltd.

As now we have a better understanding of Bajaj Hindusthan Sugar, let’s look into the SWOT Analysis of Bajaj Hindusthan Sugar.

SWOT Analysis of Bajaj Hindusthan Sugar

A SWOT analysis identifies a company’s strengths, weaknesses, opportunities, and threats. A proven and true management paradigm that allows Bajaj Hindusthan Sugar to compare its business and performance with competitors and the industry as a whole.

SWOT Analysis of Bajaj Hindusthan Sugar - SWOT Infographics of Bajaj Hindusthan Sugar

So let us go ahead and first have a glance at the strengths of Bajaj Hindusthan Sugar from the SWOT analysis of Bajaj Hindusthan Sugar.

Strengths of Bajaj Hindusthan Sugar

Your organisation’s strength is something that makes it stand out from the rest. It can be a competitive advantage that sets it apart from its competitors. Some of the strengths of Bajaj Hindusthan Sugar are as follows –

  • Valuing Bajaj: Bajaj is known for the quality as well as the quantity of its product. Keeping that in mind Bajaj sugar is comparatively cheaper and can easily afford by a normal family. The product is in a range from lower to higher where one can buy according to their needs.
  • Business Support: Support is the primary key to the success of the business. The items of Bajaj Hindusthan Sugar permit to have a  wide scope of clients which helps the organization in maintaining higher business support.
  • Strong Distribution: Bajaj Hindusthan Sugar Ltd. has dealers all over India which helps the business run smoothly in a food supply chain. Sugar is in huge demand and is supplied in rural as well as urban areas using a robust supply chain.
  • Presumed Organization: Bajaj is available not only in rural areas but also in one way or another areas of urban areas. The company trusts based on the quality and also the quantity they provide in making the product. The organizations are located in various parts of India.
  • The Great Old Experience: The result of eight decades of experience and the Bajaj Group leading presence with diversified interests in sugar has led to the increasing growth of Bajaj Hindusthan Sugar Ltd. 

Weaknesses of Bajaj Hindusthan Sugar

Strategy is all about choices and weaknesses are areas where companies can improve through SWOT analysis and leverage their competitive advantage and strategic positioning.

  • Not a Global Brand: Bajaj has been doing great in India but one thing that lacks in the Bajaj Hindusthan Sugar is that it is not worldwide. Bajaj has been in India for a major period and now it should plan to expand further.
  • Extremely Competitive Market: Bajaj needs to manage a market that has the second biggest populace in the world. Along these lines, there are keenly available and additionally different organizations. The brand Dalmia sugar is also leading the sugar market. This is a point where Bajaj most certainly needs to work a great deal.
  • Business Model: The product which Bajaj Hindustan Sugar produces is not hard to find in the market. Today, every local grocery store keeps open sugar and local sugar producers with small plants are leading the inner local markets because the overall production cost is cheaper at local small plants than what is incurred at Bajaj Hindustan Sugar units.
  • High Labour Outflow: With higher dropout rates compared to other organisations in the industry, Bajaj Hindusthan Sugar, and has to spend significantly more on employee training and development than its competitors. 

Opportunities for Bajaj Hindusthan Sugar

Opportunities are potential areas for companies to focus on to improve results, increase sales, and ultimately profit.

  • New Environmental Policy: New opportunities will create a level playing field for everyone in the industry. This is a great opportunity for Bajaj Hindusthan Sugar, Inc. to realise the benefits of new technologies and gain market share in new product categories.
  • New Taxation Policy: New tax policies can have a significant impact on the way Bajaj Hindusthan Sugar does business and open up new opportunities for them to increase its profitability.
  • Open New Markets Through Government Agreements: New technology standards and government free trade agreements provided to Bajaj Hindusthan Sugar open up opportunities for Bajaj Hindusthan Sugar to enter newly developed markets. 
  • New Customers Through Online Channels: The company has invested huge amounts of money in its online platform over the past few years. This investment opened up a new sales channel for Bajaj Hindusthan Sugar. Over the next few years, companies will be able to seize this opportunity by better understanding their customers and meeting their needs through big data analytics.
  • Economic Recovery: Economic recovery and rising consumer spending after years of recession and slow industrial growth are opportunities for Bajaj Hindusthan Sugar to attract new customers and increase market share.

Threats to Bajaj Hindusthan Sugar

Threats are environmental factors that can harm a company’s development. Here are some of Bajaj Hindusthan Sugar’s threats:

  • Legal Actions: The company may face legal action in the markets given the continuing fluctuations in different laws and product standards in the markets. Bajaj Hindusthan Sugar will pay 15% interest per annum on the delayed payment of sugarcane farmers who sold their cane to its five sugar mills only. 
  • Fierce Competition: Strong profitability has increased the number of small players in the industry over the past two years, putting downward pressure on overall revenue as well as profitability.
  • Contest in Price: Several little new sugar companies in India are evaluating their sugar items in reasonable choices. Individuals are regularly floating toward them.
  • Monetary Condition: Economic condition is additionally a danger to the business. Where there is a colossal financial emergency and precariousness in the country, clients may feel that their cash won’t get great returns. 
  • Consumer Buying Behaviour: Changing one buying behaviour from online minute delivery stores where a range of options are available in front of individuals to any other mode can be a threat to the company.
  • Negative Effect on Resources: This could jeopardise Bajaj Hindusthan Sugar’s profitability. A shortage of skilled labour and farmers or some sudden uneven events at sugar farms such as fire, heavy rains, effect on crops due to uncertain environment etc threatens Bajaj Hindusthan Sugar’s continued earnings growth in the market.

This ends our elaborative SWOT analysis of Bajaj Hindusthan Sugar. Let us conclude our learning below.

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To Conclude

Bajaj Group is one of the fastest-changing and growing industries in India. Bajaj Hindusthan Sugar Ltd is well-known for its products and position in India. During the SWOT analysis of Bajaj Hindusthan Sugar Ltd, we found that the company is highly dependent and enjoys strong brand awareness and trust from its customers. It has a solid logistic base and covers all markets it serves, but suffers from more active research and development from an increasing number of manufacturers and competitors in the same space.

But being such a huge brand across multiple countries, Bajaj Hindusthan Sugar should continue to innovate and develop more products and launch them in the market with the best possible marketing strategies.

Especially digital marketing which is vital in today’s growing and expanding world, to get better results and to remain competitive in the market. If you don’t have any idea of what digital marketing is or want to learn more about it and upgrade yourself, here is IIDE’s Online Digital Marketing Course to know more.

We hope this blog on the SWOT analysis of Bajaj Hindusthan Sugar has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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