Earlier we did the SWOT analysis of Alibaba China’s largest global e-commerce platform. Now wondering what made China’s Baidu so successful? In this article, we’ll understand the SWOT Analysis of Baidu with infographics and decode the answer.
Just like Google all over the world, Baidu is China’s very own search engine founded by Robin Li. It is headquartered in Beijing and has origins in RankDex. Baidu’s marketplace facilitates Baidu search engine & Baidu maps & it is currently the third-largest search engine in the world.
As the world is bringing all their businesses online, websites like Baidu have a great scope where the community can get served from Baidu’s 57 search and community services. Baidu has built a strong brand over the internet.
As digital marketing is an integral part of carrying out business online, it is so important for your business to have an online presence. If you are someone who would want to learn more about it, check out our free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Do you want to learn about how Baidu became so successful in China? In this blog, we will understand the SWOT Analysis of Baidu and will find out the answer. But, before we go into the SWOT Analysis of Baidu, let’s have a look at the company, its history, financial situation, products, and rivals.