SWOT Analysis of Baidu: Major Chinese Internet Search Engine

Earlier we did the SWOT analysis of Alibaba China’s largest global e-commerce platform. Now wondering what made China’s Baidu so successful? In this article, we’ll understand the SWOT Analysis of Baidu with infographics and decode the answer.

Just like Google all over the world, Baidu is China’s very own search engine founded by Robin Li. It is headquartered in Beijing and has origins in RankDex. Baidu’s marketplace facilitates Baidu search engine & Baidu maps & it is currently the third-largest search engine in the world.

As the world is bringing all their businesses online, websites like Baidu have a great scope where the community can get served from Baidu’s 57 search and community services. Baidu has built a strong brand over the internet. 

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Do you want to learn about how Baidu became so successful in China? In this blog, we will understand the SWOT Analysis of Baidu and will find out the answer. But, before we go into the SWOT Analysis of Baidu, let’s have a look at the company, its history, financial situation, products, and rivals.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]