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Last time we did a thorough SWOT Analysis of the chinese mobile maker Xiaomi. This time we shall decode the SWOT analysis of Airtel, one of India’s big three telecom giants.
Bharti Airtel is one of the top multinational telecommunication companies with more than 352 million users all over India. Airtel provides various services such as prepaid, postpaid, DTH, and broadband. Airtel also has an online payment feature named Airtel Payments Bank released in January 2017 for DTH recharges, NETC FASTag, Electricity, Landline Bill payment, and many more.
The company is ver well known for it’s youthful and quirky marketing, connecting with it’s audience on the digital platforms they spend most of their time with. Digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest marketing techniques as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
To better understand the company, we should study its SWOT analysis which will give us a clear idea about the present situation of the company.
So, let us study the SWOT Analysis Of Airtel. But before we begin, let us start by learning more about the company, its services, finances, brand story and competitors.

Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 17, 2024
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.