Name: Extensive SWOT Analysis Of Airbus - 2025 Update | IIDE
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Solid SWOT analysis of Airbus. Given their listed opportunities, which area do you think has the most potential for them ?

Thanks so much, this is just perfect for the SWOT analysis I need to do for my marketing assignment!!!

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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About Airbus</b></h2><p><span style="font-weight: 400;">Airbus is an international pioneer in the aerospace industry. Airbus is leading in manufacturing, designing, and delivering aerospace products, and on global scale services and solutions to customers The headquarters of Airbus are in Madrid, Spain, and Greater Toulouse, France.</span></p><p><span style="font-weight: 400;">Airbus is divided into three divisions&nbsp; Commercial Aircraft (Airbus S.A.S.), Defence and Space, and Helicopters. In terms of turbine helicopter and revenue deliveries, Airbus is the biggest industry in the world.</span></p><p><span style="font-weight: 400;">On the 18th December 1970 about 50 years back Airbus was founded and the founders of this corporation are Roger Beteille, Felix Kracht, Henri Ziegler, and Franz Josef Strauss.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="width: 532px;"><caption><strong>Quick Stats on Airbus</strong></caption><tbody><tr><th style="text-align: left; width: 127.65625px;" scope="row">Founder</th><td style="width: 388.359375px;" data-label="Founder">Roger Béteille, Felix Kracht, Henri Ziegler, Franz Josef Strauss</td></tr><tr><th style="text-align: left; width: 127.65625px;" scope="row">Year Founded</th><td style="width: 388.359375px;" data-label="Year Founded">1970</td></tr><tr><th style="text-align: left; width: 127.65625px;" scope="row">Origin</th><td style="width: 388.359375px;" data-label="Origin">Leiden, Netherlands</td></tr><tr><th style="text-align: left; width: 127.65625px;" scope="row">No. of Employees</th><td style="width: 388.359375px;" data-label="No. of Employees">131,349</td></tr><tr><th style="text-align: left; width: 127.65625px;" scope="row">Company Type</th><td style="width: 388.359375px;" data-label="Company Type ">Public</td></tr><tr><th style="text-align: left; width: 127.65625px;" scope="row">Market Cap</th><td style="width: 388.359375px;" data-label="Market Cap">€ 92.19 Billion (2021)</td></tr><tr><th style="text-align: left; width: 127.65625px;" scope="row">Annual Revenue</th><td style="width: 388.359375px;" data-label="Annual Revenue">€ 49.91 Billion (2020)</td></tr><tr><th style="text-align: left; width: 127.65625px;" scope="row">Net Income</th><td style="width: 388.359375px;" data-label="Net Income">€ -1.17 Billion (2020)</td></tr></tbody></table></div><h3><span style="font-weight: 400;">Products of Airbus&nbsp;</span></h3><p><span style="font-weight: 400;">Following are the products and services provided by Airbus –&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Commercial Aircrafts</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Defence and Space</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Helicopters</span></li></ul><h3><span style="font-weight: 400;">Competitors of Airbus</span></h3><p><span style="font-weight: 400;">Airbus has reached the blah blah of many, however, it is not the only standing business in the industry. Following are the top competitors of Airbus –&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Boeing</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Gulfstream Aerospace</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lockheed Martin&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">General Dynamics&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bombardier, Inc</span></li></ul><p><span style="font-weight: 400;">Now that we have delved into Airbus’ core business and finance, let’s look into the SWOT Analysis of Airbus.</span></p><h2><b>SWOT analysis of Airbus</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-244341 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736878461130-840caa56a808eb27bd3b6c842cd323ee.webp" alt="Infographics - SWOT Analysis of Airbus | IIDE" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/11/airbus-swot.jpgw3.webp 750w, https://iide.co/wp-content/uploads/2021/11/airbus-swot-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><h3><span style="font-weight: 400;">1. Strengths of Airbus</span></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Global Reach – </b><span style="font-weight: 400;">Airbus manufactures various design facilities in several countries, countries like Germany, the United Kingdom, France, and Spain, etc.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Environmentally-friendly –</b><span style="font-weight: 400;"> Airbus has also launched Blue 5, which deals with environmental areas and focuses on things like saving energy, reducing waste, reducing CO2, saving water, and reducing volatile organic compounds.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Strong R&amp;D –</b><span style="font-weight: 400;"> Research and Development are the main factors for the company and Airbus spends billions of dollars annually in Research and Development which benefits Airbus the most. The R&amp;D budget of Airbus in 2020 was about 2.86 billion Euros. This dedication to their products R&amp;D shows the organisation’s commitment towards growth and technological development.</span></li><li style="font-weight: 400;" aria-level="1"><b>Strategic Business Plan –</b><span style="font-weight: 400;"> Helicopters, Space &amp; Defense, and Commercial Aircrafts are the three primary divisions that Airbus operates under. Whether it’s missiles, combat aircraft, low-cost carriers, or helicopters, the firm has consistently outperformed its competitors.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>High gross market share –</b><span style="font-weight: 400;"> When compared to its major competitor Boeing, Airbus has a greater gross market share. It had a 58 per cent market share in 2015, compared to 42 per cent for Boeing, based on the number of units sold. Its sales market share was 55 per cent, whereas Boeing’s was 45 per cent.</span></li></ul><h3><span style="font-weight: 400;">2. Weaknesses of Airbus</span></h3><ul><li style="font-weight: 400;" aria-level="1"><b>High Manufacturing Costs –</b><span style="font-weight: 400;"> When compared to BOEING, AIRBUS has higher production costs. For example, AIRBUS’ A 380 was delayed for nearly a year, increasing total production costs and lowering the AIRBUS group’s share price by 26%.</span></li><li style="font-weight: 400;" aria-level="1"><b>Problems with vital services – </b><span style="font-weight: 400;">&nbsp;Several of the company’s key programmes have had issues. Its vA350s have a lot of issues. The delays are caused by cabin objects and a variety of other factors. Only 8 A320 Neos have been delivered by July 2016, compared to a projected 30+. One of its Super Puma helicopters crashed, causing problems in the company’s helicopter segment.</span></li><li style="font-weight: 400;" aria-level="1"><b>A380’s popularity is waning –</b><span style="font-weight: 400;">&nbsp; When Airbus first introduced the <a href="https://www.forbes.com/sites/danielreed/2019/02/15/the-plane-that-never-should-have-been-built-the-a380-was-designed-for-marketplace-failure/?sh=1fc8b79c3c59" rel="nofollow noopener noreferrer" target="_blank">A380</a>, it expected the superjumbo jet to be a smash hit. It also had some short-term success, but it was not as successful as Airbus had hoped in the long run. Several airlines have cancelled their A380 orders. The number of A 380s produced every month is likely to be decreased to one.</span></li></ul><h3><span style="font-weight: 400;">3. Opportunities for Airbus</span></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Technology Advancement –</b><span style="font-weight: 400;"> In the last several years, the aircraft sector has seen numerous technology innovations. This can assist AIRBUS in addressing its flaws and delivering faster results.</span></li><li style="font-weight: 400;" aria-level="1"><b>Increased demand for travel –</b><span style="font-weight: 400;"> Keeping aside the 2020 pandemic, overall in recent times, there has been an increase in demand for air travel. Apart from Millenials, middle-class and professional clients also prefer air travel to other means of transportation. Over the next fifteen years, this need is likely to skyrocket.</span></li><li style="font-weight: 400;" aria-level="1"><b>Stronger economic scenarios –</b><span style="font-weight: 400;"> The recession is over, and the global economy has subsequently become stronger. Globally, the state of employment has improved, resulting in increased spending on tours and travel. Another element fueling expansion in the aviation industry is the increase of the middle class.</span></li></ul><h3><span style="font-weight: 400;">4. Threats to Airbus</span></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Losing market share – </b><span style="font-weight: 400;">Russia and China are aiming to construct their own commercial aircraft, putting AIRBUS in jeopardy. China is on track to overtake the United States as the world’s leader in air passenger traffic, and failing to participate in such a market would have a negative impact on AIRBUS’ business.</span></li><li style="font-weight: 400;" aria-level="1"><b>Regulatory pressure – </b><span style="font-weight: 400;">The regulatory burden on aircraft manufacturers and airlines has grown. Several rules and regulations, ranging from passenger safety to other difficulties, put enormous pressure on Airbus. There are financial difficulties such as the use of third parties to conclude agreements overseas, which can also make compliance difficult and stressful.</span></li></ul><p>With this, we come to the conclusion of the SWOT Analysis of Airbus. In the next section, let’s briefly summarise the takeaways of this case study.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion</b></h2><p><span style="font-weight: 400;">After the study of SWOT analysis of Airbus, we have concluded that Airbus is the world’s biggest aerospace company and still performing very well but delay in supplies, competitors, backlogs, and because of covid decline in sales are main challenges for Airbus which can create major problems for the company. Security hacking is also a major issue for Airbus, however, their strong r&amp;d and its strategic business plan puts them in a further position compared to their market opponents.</span></p><p><span style="font-weight: 400;">Airbus has carved out a place for itself in the industry, and they’ve lately expanded their reach by being active on social media. Working in the marketing department of a prominent company like Airbus requires a thorough understanding of the Digital Marketing business.&nbsp;</span></p><p><span style="font-weight: 400;"><a href="https://iide.co/">IIDE’s short-term certification courses</a> in a range of digital skills and expertise, such as social media marketing (SMM), search engine optimization (SEO), media strategy, and more, may get you up to speed in as little as five days.&nbsp;</span></p><p><span style="font-weight: 400;">If you enjoy the in-depth business SWOT analysis of Airbus, visit our</span><span class="s1">&nbsp;<a href="https://iide.co/case-studies/?swcfpc=1"><span class="s2">IIDE Knowledge portal </span></a></span><span style="font-weight: 400;">for more exciting case studies.&nbsp;</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this; please leave a comment below with your comments on the case study.</span></p></div></div>

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Looking for the SWOT Analysis of Airbus? Read on to learn about the company, its strengths, weaknesses and more - along with infographics.

Extensive SWOT Analysis Of Airbus - 2025 Update | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous case study, we looked into the </span><a href="https://iide.co/case-studies/swot-analysis-of-boeing/?swcfpc=1"><span style="font-weight: 400;">SWOT Analysis of Boeing</span></a><span style="font-weight: 400;">, one of the world’s leading aerospace manufacturers. In this article, we will tackle the </span><b>SWOT Analysis of Airbus</b><span style="font-weight: 400;"> in-depth, its top competitor.&nbsp;</span></p><p><span style="font-weight: 400;">Airbus is a worldwide aerospace industry pioneer, with operations in commercial aeroplanes, helicopters, defence, and space. They are leading in the industry with their competent manufacturing, designing and delivery of aeroscopes.&nbsp;</span></p><p><span style="font-weight: 400;">The marketing efforts of Airbus have played an important role in the company’s position. One form of marketing that is extremely prominent and successful has moved online. If you want to stay up to date with current market trends, check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> taught by Karan Shah, the CEO and Founder of IIDE.</span></p><p><span style="font-weight: 400;">Before we dive into the SWOT Analysis of Airbus, let’s understand the company, its founding, finances, products and competitors.</span></p></div></div>

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Extensive SWOT Analysis of Airbus with Company Overview and Highlights

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