Extensive Marketing Strategy of Zurich Insurance

Last time we studied the Marketing strategy of La Poste which is the postal and express courier services industry in France. This time around, let us dive into the detailed study of the Marketing strategy of Zurich Insurance. Let’s get started.

The goal of this blog is to learn about Zurich Insurance Group and how it became one of the world’s largest insurance companies while also fulfilling its corporate social responsibility and remaining viable through various marketing strategies.

As you can see, the world is now completely online, and marketing is the backbone of every industry. If you want to learn more about digital marketing, attend  Free Masterclass on Digital Marketing led by IIDE’s CEO and founder, Karan Shah.

By the end of this blog, we will have learned about the marketing strategy of Zurich Insurance. Let’s start with the company’s story, target audience, and digital presence before delving deeper.