Extensive Marketing Strategy Of Zalando – Fashion Store

Looking to know more about the marketing strategy of Zalando fashion? You are at the right place. We will be discussing all there is to know about the marketing strategy of Zalando. 

Zalando is the world’s number one online retail shop, where fashion brands are connected to their customers. Zalando fashion is looking to build a sustainable globally accepted fashion style. 

They don’t only connect brands to customers, they build sustainable relationships between the brands and customers. For every company to be successful, they need a unique and outstanding marketing strategy. The marketing tool or strategy employed by companies is a major factor in determining if the company will rise to the top or fall to the bottom. 

Marketing has evolved alongside the world, digital marketing is now the new trend. Marketing has gone beyond the traditional tv ads, billboards, and flyers. Marketing has become so much more. 

A complete marketing strategy today will cover social media marketing, content marketing, SEO  etc. Nobody is in search of a conventional marketer anymore. Every company today has come to understand the importance of having a skilled digital marketer on their team, so as a marketer if you want to be relevant to these companies you need to up your skill. 

If you too are interested in digital marketing then you should definitely check out IIDE’s Free MasterClass on Digital Marketing, by our CEO and Founder Karan Shah.

This blog will cover every detail of the marketing strategy of Zalando, but before we dive deep into all the details let us take a look at the company’s story, target audience and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.