Name: Comprehensive Marketing Strategy Of Wheels India - 2025
Brand: IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Wheels India&nbsp;</b></h2><p><span style="font-weight: 400;">Wheels India Ltd is a manufacturer of automobile wheels. The company is organized into Automotive Components and Industrial Components segments. The automotive company segment is committed to the manufacture of road wheels for passenger cars, utility vehicles, trucks, buses, agricultural tractors and construction equipment; regardless, the group is also engaged in the manufacturing of rest products for vehicles.&nbsp;</span></p><p><span style="font-weight: 400;">The industrial segment contains components and structures for windmills, railways and thermal power plants. It operates in the Indian and international markets, of which key revenue emanated from India. The majority of the company’s revenue is generated from Automotive components.&nbsp;</span></p><p><span style="font-weight: 400;">Wheels India started production of wheels for commercial vehicles in 1962 at the plant in Padi, Chennai. The company started the production of car and tractor wheels in Padi in 1965. Till now Wheels India is a partner to various Global OEMs like Ford, Hyundai, Tata, Caterpillar, John Deere, Komatsu, Hyundai Heavy Industries, Case New Holland, Leyland, Tafe and Suzuki.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on Wheels India</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CEO</th><td style="height: 23px; width: 871.469px;" data-label="CEO">Sanjay kacheria</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CMO</th><td style="height: 23px; width: 871.469px;" data-label="CMO">Satya kacheria</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Area Served</th><td style="height: 23px; width: 871.469px;" data-label="Area Served">India, Africa, Maldives, Bhutan, Nepal, etc.</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Industry</th><td style="height: 23px; width: 871.469px;" data-label="Industry">Automobile</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871.469px;" data-label="Market Share/ Revenue">$30.8M</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Vision</th><td style="height: 47px; width: 871.469px;" data-label="Vision">To give our customers excellent value for their money through the supply of quality products at a competitive price, backed by good customer service.</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Tagline</th><td style="height: 23px; width: 871.469px;" data-label="Tagline">N/A</td></tr></tbody></table></div></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>Marketing Strategy of Wheels India</b></h2><h3><b>Segmentation, Targeting &amp; Positioning</b></h3><p><span style="font-weight: 400;">Segmentation is the process of breaking a targeted market into segments that may be contacted. Market segmentation divides a market into subgroups based on demographics, requirements, priorities, shared interests, and other psychographic or behavioural traits that help to better understand the target audience. Talking about the segmentation of Wheels India it has segmented its business into those who are seeking a complete automobile segment including heavy trucks and trains.&nbsp;</span></p><p><span style="font-weight: 400;">Targeting a business’s choice of potential customers to whom it wants to sell products or services. The targeting approach requires segmenting the market, selecting the most relevant segments, and identifying the products that will be supplied in each segment. So here in this case the targeted audience of Wheels India is an automobile manufacturing company to provide individuals who love to live a luxurious lifestyle.</span></p><p><span style="font-weight: 400;">Positioning is the final phase of the ‘STP’ process, and it focuses on how the customer perceives a product or service in comparison to the competitors, which is critical for gaining a competitive edge in the market. To gain a competitive edge in the market, Wheels India always positions itself as a quality and affordable automobile with new thinking and positive change.&nbsp;<br></span></p><h3><b>Marketing Campaigns</b></h3><p><span style="font-weight: 400;">Wheels India does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their company.&nbsp;</span></p><p><span style="font-weight: 400;">Wheels India can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.</span></p><p><span style="font-weight: 400;">Wheels India can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">Social media marketing is very important in this generation. Wheels India, LinkedIn and Twitter are the most followed platforms as compared to others. As we all know that people are roaming all around just to fit in a job so LinkedIn can be a good reason that Wheels India has so many followers.</span></p><p><span style="font-weight: 400;">And Twitter as usual tweets all the time about new product launches, promotional events, offers, etc. We can consider Twitter as the best platform for any brand or product or service out there to market itself.</span></p><h3><b><br>SEO Strategies</b></h3><p><img fetchpriority="high" decoding="async" class="wp-image-307174 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877962167-da33894f08df5c592f9026cff3bcdf5a.webp" alt="Marketing Strategy of Wheels India - SEO" width="270" height="401" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/22.jpgw3.webp 439w, https://iide.co/wp-content/uploads/2022/07/22-202x300.jpg 202w, https://iide.co/wp-content/uploads/2022/07/22-150x223.jpg 150w" sizes="(max-width: 270px) 100vw, 270px"></p><p><span style="font-weight: 400;">As for SEO ranking, it is said that the Number of keywords – below 400 is bad, above 1000 is good, and 10,000+ is amazing. As we can see that www.wheel.in has 1505 organic keywords and it’s considered as good. That means the digital marketing of Wheels India is gaining a good amount of traffic.&nbsp;</span></p><p><span style="font-weight: 400;">Also, the traffic per month is around 10K+ which is known as average. Wheels India still needs improvements in its SEO strategies while working hard enough to keep the brand soaring in the Google organic SERP results.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Wheels India has not collaborated with any influencer. It has grown to this height by its efforts and due to the genuineness of its product. It has succeeded to become a globally reputed company on its own.</span></p><h3><b><br>Ecommerce Strategies</b></h3><p><span style="font-weight: 400;">Wheels India’s products are available on their website. Even many other websites have taken the agency of Wheels India. As wheels India are B2B company most of the automobile manufacturers are their customers so, wheels India doesn’t follow e-commerce strategies.&nbsp;</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Wheels India has just landed and made its way to social media homes. They post their content and their products, awareness, etc. Also, they are active on Facebook and Twitter posting their content and updates on their projects.</span></p><p>This ends our elaborative marketing strategy of Wheels India. Let us conclude our learning below from the marketing strategy of Wheels India.</p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – Wheels India Marketing Strategy?</b></h2><p><span style="font-weight: 400;">In the marketing strategy of Wheels India, the wheel is a highly valued product that is gaining love and support from all the places in the world. The popularity of wheels is increasing among millennials. The uniqueness of being India’s first and only best production sector, has&nbsp;</span></p><p><span style="font-weight: 400;">lessened the competition for them. It is still trying to evolve and grow in the digital sector.</span></p><p><span style="font-weight: 400;">If you are looking forward to knowing more about this field, check our </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">Online Digital Marketing Course </span></a><span style="font-weight: 400;">if you want to learn more and improve your skills. Alternatively, you can enrol in one of our </span><a href="https://iide.co/meetups/"><span style="font-weight: 400;">free online masterclasses</span></a><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Wheels India has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Wheels India check out our</span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;"> IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Wheels India, and do share your thoughts on this case study marketing strategy of Wheels India in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of Wheels India? Bring your search to halt & have a look at our blog to get all your answers.

Comprehensive Marketing Strategy Of Wheels India - 2025

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we learned about the </span><a href="https://iide.co/case-studies/marketing-mix-of-toyota/?swcfpc=1"><span style="font-weight: 400;">marketing mix of Toyota</span></a><span style="font-weight: 400;">, the largest automobile manufacturer in the World. In this blog, we will dig into the </span><b>marketing strategy of Wheels India </b><span style="font-weight: 400;">– which is the most competitive and innovative wheel manufacturing brand which is India’s leading brand.&nbsp;</span></p><p><span style="font-weight: 400;">The objective of this blog is to guide you through insights into how Wheels India became India’s best Wheels manufacturing brand. In today’s era companies acquire customers – through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.</span></p><p><span style="font-weight: 400;">As we all are aware of today’s digital world, where all the brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So, to excel in all these marketing skills you must know about them. Don’t worry we got you covered with IIDE’s </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by none other than our Founder and CEO, Karan Shah.</span></p><p><span style="font-weight: 400;">In this study, we will look at the marketing strategy of Wheels India, their influencing strategies, and whatnot. So, let’s get started!</span></p></div></div>

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Comprehensive Marketing Strategy of Wheels India – With STP Analysis

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