Exclusive Marketing Strategy of Walmart India: Analysis

In the recent article, we learned about the marketing strategy of Mercadona. In this article, we are going to discuss the complete marketing strategy of Walmart India – India’s chief retail tech company.

The main goal is to gain an understanding of Walmart India and have an in-depth study of how Walmart is marketed in the country.

Whether you are a business proprietor or a working professional, several questions arise that you need to ask yourself. For example, are you conscious of the needs that your customers desire? Do you think your customers love your products?

A single word that answers all these queries is none other than “marketing”. Marketing is crucial for the workflow of every industry as it makes customers aware of your products or services, keeps them updated on your business and helps them make a buying decision.

Nowadays, every individual relies upon digital life for everything, so it is a mandate for every industry to grow online also and increase their sales much higher. If you are interested in having a better grip on marketing concepts then you should definitely check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

In this case study, we will be learning about the whole marketing strategy of Walmart India by the end of this blog. Before going much deeper into this concept, we will have a look at the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]