Detailed Marketing Strategy of Usha Martin – A Leading Global Manufacturer Of Wire Ropes

In our last blog, we discussed in-depth the Marketing Strategy of TTK Prestige. In this article, we will go over the Marketing Strategy of Usha Martin. 

Usha Martin is a leading global manufacturer of wire ropes that is set up in various parts of the world; India, South East Asia, Europe, the Middle East, Australia and the USA. Founded in 1960, it has built itself to become the market leader and has multiple portfolios through the adoption of modern technologies. In this write-up, we are going to discuss the detailed marketing strategy of Usha Martin – a leading manufacturer of wire ropes.

Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out this Free MasterClass on Digital Marketing 101 by IIDE’s CEO & Founder – Karan Shah.

In this blog, we’ll look at the marketing strategy of Usha Martin, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.