Precise Marketing Strategy of Unocoin – With Detailed Explanation

In a recent article, we discussed the marketing strategy of Financepeer. In this article, we are going to talk about the marketing strategy of Unocoin.

Unocoin, a Bangalore-based technology startup, entered the bitcoin market in India for the first time in 2013, and it currently runs the largest BTC-INR trading platform in India (based on the number of customers), allowing Indians to purchase, sell, store, use, and accept bitcoin.

Regardless of the industry they operate in or the audience, they are trying to reach, marketing is now a need for all businesses. Also, there are several advantages provided in this new era of marketing, known as digital marketing, that assist you in identifying and delighting each of your ideal customers.

If you want to gain a comprehensive understanding of the principles, watch the Free Masterclass offered by the founder of IIDE Karan Shah on this constantly expanding and mastered marketing talent.

We will go into more detail about the Marketing strategy of Unocoin in this article. This article’s goals are to educate readers about unicorns and provide them with knowledge regarding Unocoin. By the end of this article, we will have learned about the whole marketing strategy of Unocoin. Okay, let’s start with the company’s history before delving too far.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Feb 18, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.