Precise Marketing Strategy of Unocoin – With Detailed Explanation

Updated on: Feb 18, 2023
marketing strategy of unocoin - featured image

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

In a recent article, we discussed the marketing strategy of Financepeer. In this article, we are going to talk about the marketing strategy of Unocoin.

Unocoin, a Bangalore-based technology startup, entered the bitcoin market in India for the first time in 2013, and it currently runs the largest BTC-INR trading platform in India (based on the number of customers), allowing Indians to purchase, sell, store, use, and accept bitcoin.

Regardless of the industry they operate in or the audience, they are trying to reach, marketing is now a need for all businesses. Also, there are several advantages provided in this new era of marketing, known as digital marketing, that assist you in identifying and delighting each of your ideal customers.

If you want to gain a comprehensive understanding of the principles, watch the Free Masterclass offered by the founder of IIDE Karan Shah on this constantly expanding and mastered marketing talent.

We will go into more detail about the Marketing strategy of Unocoin in this article. This article’s goals are to educate readers about unicorns and provide them with knowledge regarding Unocoin. By the end of this article, we will have learned about the whole marketing strategy of Unocoin. Okay, let’s start with the company’s history before delving too far.

Digital Marketing Academic Challenge 2024 - DMAC

About Unocoin –

marketing strategy of Unocoin - Unocoin Logo

Source – Wikimedia Commons

Unocoin is a cryptocurrency exchange platform. Through encrypted networks, it enables users to purchase, sell, and exchange digital assets. It has facilities for tracking investment amounts and a calculator. Additionally provides traders with up-to-date pricing lists and market trends for reference.

India’s initial foray into the bitcoin market was with Unocoin. They initially operated in Tumkur, Karnataka, and eventually moved to Bengaluru. They are the top bitcoin firm in India and we make it possible for Indians to purchase, sell, store, use, and accept bitcoin. In recent years, Unocoin has developed into one of the most well-liked platforms for Bitcoin and Ethereum.

Many additional elements were included in our ecosystem to improve services. We think that the greatest approach to growing this sector is to consistently promote outstanding and top-quality service. As we are dedicated to providing the greatest services, we will keep working to enhance them. This is by no means enough for Unocoin, though.

 It is now a trading platform for more than 30 different types of cryptocurrencies and broker services. 

At its height, Unocoin handled transactions totalling more than INR 2 billion for its 1,300,000+ clients per month. The firm has attracted more than 30 elite investors from 5 nations in the short four years since its founding. Industry-changing inventions including the Bitcoin Systematic Buying Plan (SBP), the Bitcoin Point of Sale (POS) App, and Bitcoin Over-The-Counter trading were made possible by Unocoin (OTC).

Additionally, the business has introduced Unocoin Exchange, which enables users to trade INR and other listed crypto assets including BTC, LTC, XRP, ETH, BCH, BTG, and numerous ERC20 tokens with other users. The firm was included among the top 20 businesses in The Fintech20: India List and has garnered illustrious awards for its work on “Bit-by-Bit: Building Bitcoin in India,” “The Golden SABRE award” in financial communications, and “TECH30” from YourStory. The largest sum ever obtained for a digital currency company in India, Unocoin raised more than $3 million in Pre-Series-A and Series-A financing in September 2016.

To advance more quickly toward its goal of Making Money Simple through its mission of Bringing Bitcoin to Billions, funding was obtained from well-known Indian organizations like Blume Ventures, Mumbai Angels, and ah! Ventures as well as renowned international investors like Draper Associates, XBTO Ventures, Digital Currency Group, Boost VC, Bank to the Future, Bitcoin Capital, Huiyin Ventures, Dream Incubators, and FundersClub.

Quick Stats on Unocoin –

CEO Sathvik Vishwanath
CMO Abhinand Kaseti
Area Served India
Industry Crypto
Market Revenue $6.3 Million
Vision Our unwavering focus is on emerging as a top global player in the cryptoassets arena and contribute to the Indian as well as global economy.
Tagline Crypto Ka Super App

 

Marketing Strategy of Unocoin – 

To start the marketing strategy of Unocoin, let’s first look into its STP Analysis to have a clear view of its target audience.

Segmentation, Targeting & Positioning

The market segment of cryptocurrencies is one of the most unexpected and hence interesting. Knowing how to navigate the murky seas of cryptocurrency and being ready to take significant risks are prerequisites. Since the launch of Bitcoin in 2009, several governments have been interested in the hazards connected with cryptocurrency investment; yet, the sector has continued to expand. Unocoin engages in business in the blockchain, technology, and consumer markets.

Uncoin majorly targets the 18+ age group irrespective of gender.

Unocoin is India’s Most Reliable Licensed Crypto Exchange.

Marketing Campaigns 

marketing strategy of unocoin - marketing campaign

The first cryptocurrency exchange in India, Unocoin, and CleverTap, the contemporary, integrated retention cloud, have teamed to optimise, expedite user engagement, and deliver a smooth omnichannel customer experience.

Unocoin is now better able to comprehend user behaviour thanks to this partnership and the integration of CleverTap’s technology into its app. It can now generate segments based on user activity, demographics, and other factors. In order to engage with its audience across many channels at the appropriate time with accurate content, Unocoin will also be able to design hyper-personalized campaigns.

Unocoin can monitor app usage, in-app purchases, and returning users thanks to CleverTap. With precise predictive predictions and real-time behavioural data, Unocoin will also be able to customise the client experience, creating possibilities for engagement based on each user’s exact needs. 

Social Media Marketing 

  • Instagram – 13K
  • Facebook – 291K
  • Linkedin – 7K
  • Twitter – 40K

Unocoin is most active and followed on Facebook as it is the platform where the majority of its target audience is present. Unicoin preferably posts promotional and informative content on its social media handles to make people more aware of the cryptocurrency.

SEO Strategies 

marketing strategy of unocoin - ubersuggest seo screenshot

Source – Ubersuggest

According to SEO rankings, having less than 500 keywords is terrible, having more than 1000 is okay, and having more than 10,000 is outstanding. Unocoin has 3.5K organic keywords. Also moderate is the monthly traffic, which is over 10K+. Unocoin must thus continue to work hard to keep the brand ascending in the Google organic SERP results while also making adjustments to its SEO techniques.

Influencer Marketing

Unocoin, India’s leading cryptocurrency exchange platform, recently revealed that Viral Pitch, an influencer marketing, research, and analysis platform, had won the influencer marketing contract. Viral Pitch will provide the brand with modern influencer marketing services as a result of this partnership.

Early in the month of October 2021, the campaign officially began, and it is still happening now. It has so far gotten positive feedback from the community of influencers. The influencers are actively working with the brand and sharing creative content to highlight Unocoin’s key USPs among their sizable fan bases.

E-Commerce Strategies 

UNOCOIN has a website from where you can easily reach them. The website of unocoin gives a complete overview of the company and provides relevant information about its ongoing projects, tender, and renewable energy and it also states its missions and objectives.

Mobile Apps 

Unocoin has a mobile app ‘Uniocoin: Bitcoin & 85+ Cryptos’ which is available on the google play store. This app has 4.3 ratings and 10L+ downloads. This shows that the company provides good & satisfactory services to their customer base through this app. This app helps in buying and selling cryptocurrency in the easiest and most secure way.

Content Marketing Strategies

Social media is where Unocoin is most active. They publish material on their current work, prior accomplishments, messages of awareness, etc. Facebook is the only platform for uploading stuff. Additionally, they provide news releases via a variety of media on their activities, initiatives, and memorandum of association.

This brings us to the conclusion of the Marketing Strategy of Unocoin.

Digital Marketing Academic Challenge 2024 - DMAC

What’s Unique in the Marketing Strategy of Unocoin?

Unocoin offers a first-rate buying and selling Bitcoin service. India is improving, particularly now that we prevailed in the Supreme Court in March 2020. India has to catch up to western markets in the next two years. India has a sizable youthful tech-savvy population, and among this age, cryptocurrencies are regarded as digital gold. This helps Unocoin to grow tremendously in the Indian market.

As seen above Unicoin has a good marketing strategy. One point where they can still work is marketing campaigns. Marketing campaigns help and are a huge part of increasing brand awareness and trust among the target audience. Unocoin should launch a more relatable marketing campaign which will help their target audience know more about the brand and cryptocurrency. 

As seen Unocoin widely uses digital marketing to stay connected to its target audience in this digital era. Digital marketing helps you in various ways to stay connected and be in front of your target audience 24/7.

If you want to learn such amazing marketing skills then IIDE is the best institute for you to learn from basics to practical experience. IIDE offers an Online Digital Marketing Courses as well as MBA in Digital Marketing Course. You can enrol in any of the courses for your need & benefit. 

Hope this case study on the marketing strategy of Unocoin gave you a detailed overview of Unocoin. If you want many more such case studies then IIDE Knowledge Portal is the place where you can find them. 

We hope you enjoyed it & found this article useful. Do share your thoughts on the marketing strategy of Unocoin in the comments section. Happy Reading!

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Q