Marketing Strategy of United Breweries: Complete Overview

In a previous article, we learned about the detailed Marketing Strategy of Coolberg. In this blog, we are going to elaborate on the marketing strategy of United Breweries – India’s premium alcoholic beer brand. 

The objective is to learn and gain insights into United Breweries and how it became India’s oldest alcoholic beer brand and United Breweries aims to become the oldest premium alcoholic and non-alcoholic beverage industry in India. 

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of United Breweries by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.