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The marketing strategy of Twitter (now called X) involves all the activities that are undertaken by the company to promote its business, create brand awareness and connect with prospective customers. One should analyse their competitors, create their strategy and set measurable goals before developing their strategy.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Nov 11, 2024
Twitter aims to give everyone the power to create and share ideas and information instantly without barriers.
Twitter has over 353 million monthly active users as of 2023.
Twitter has introduced ‘Spaces,’ an audio conversation feature allowing users to host and join live audio discussions.
Facebook, Instagram, TikTok, Snapchat, and LinkedIn are some of the main competitors of Twitter.
Twitter’s marketing tactics emphasise its role in real-time news and conversations, showcasing trending topics.
Twitter interacts with its customers by promoting trending topics, retweeting popular content, and encouraging public participation in conversations.
Concerns about privacy, difficulty managing feeds, and exposure to online harassment.
An app providing a seamless experience for real-time updates live audio conversations, and instant interactions.
Elon Musk is known for his influential tweets about cryptocurrency and technology trends.
The feature was discontinued due to limited adoption and user criticism, with Twitter focusing on enhancing core features instead.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.