Q1. What is Twitter’s mission?

Twitter aims to give everyone the power to create and share ideas and information instantly without barriers.

Q2. How many monthly active users does Twitter have?

Twitter has over 353 million monthly active users as of 2023.

Q3. What is Twitter’s latest product launch?

Twitter has introduced ‘Spaces,’ an audio conversation feature allowing users to host and join live audio discussions.

Q4. Who are Twitter’s main competitors?

Facebook, Instagram, TikTok, Snapchat, and LinkedIn are some of the main competitors of Twitter.

Q5. What was the ‘What's Happening’ campaign?

Twitter’s marketing tactics emphasise its role in real-time news and conversations, showcasing trending topics.

Q6. How does Twitter engage with its users?

Twitter interacts with its customers by promoting trending topics, retweeting popular content, and encouraging public participation in conversations.

Q7. What are the pain points for Twitter’s users?

Concerns about privacy, difficulty managing feeds, and exposure to online harassment.

Q8. What is the Twitter mobile app?

An app providing a seamless experience for real-time updates live audio conversations, and instant interactions.

Q9. Who is a notable Twitter influencer?

Elon Musk is known for his influential tweets about cryptocurrency and technology trends.

Q10. What happened with Twitter’s Fleets?

The feature was discontinued due to limited adoption and user criticism, with Twitter focusing on enhancing core features instead.

Complete Marketing Strategy of Twitter – Explained

Name: Twitter(X) Marketing Strategy 2024 Full Case Study | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

The marketing strategy of Twitter (now called X) involves all the activities that are undertaken by the company to promote its business, create brand awareness and connect with prospective customers. One should analyse their competitors, create their strategy and set measurable goals before developing their strategy.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 11, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]