Elaborative Marketing Strategy of TTK Prestige – With Complete Overview

In our last blog, we discussed the SWOT analysis of Havells India in-depth. In this article, we will go over the marketing strategy of TTK Prestige. 

TTK Prestige is a very popular brand since 1928 and is best known for its pressure cookers, and almost every household in India is familiar with their presence. In this write-up, we are going to discuss the detailed marketing strategy of TTK Prestige – King of Kitchen Appliances.

Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah.

In this blog, we’ll look at the marketing strategy of TTK Prestige, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.