Marketing Strategy of Torrent Power: Overview & STP Analysis

In the previous article, we discussed the Marketing Strategy of JSW Energy. In this article, we will look into the Marketing Strategy of Torrent Power – a leading brand name in the power and energy sector in India.

There is an old saying ‘What is seen is sold. This saying is apt for all businesses. People tend to buy the things that they see most of the time in front of them. That’s why being seen is very important for the business and this is done by marketing your products wisely in front of your audience. 

And digital marketing helps you by targeting the exact audience per your wish. Digital Marketing has many such perks that are one of the reasons for brands to turn towards digital marketing alongside traditional marketing. 

If you are still unclear about what digital marketing is, Free Masterclass In Digital Marketing will surely help you.

Now without any of your time let’s directly get to the marketing strategy of Torrent Power. Let’s first look at the company’s story to understand it better.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.