Detailed Marketing Strategy of Tim Hortons

From our previous article, we understood the detailed marketing strategy of Sodexo. In this article, we are looking forward to elaborating on the marketing strategy of Tim Hortons which is a Canadian multinational fast food restaurant chain. 

The main objective is to help you gain insights into the growth and marketing strategy of Tim which was initiated by a Canadian Hockey player, Tim Horton.

Marketing plays a vital role in a company’s revenue generation. Without a proper marketing strategy, a company’s efforts aren’t valued enough. Marketing is also following the digital realm as the world is shifting to digital platforms. If you are interested in digital marketing then you should definitely check out IIDE’s  Free MasterClass on Digital Marketing 101 by Karan Shah. He is the founder and CEO of IIDE.

The marketing strategy of Tim will be wholly explained in this blog. Before we begin with it, let us understand the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.