Detailed Marketing Strategy of Tim Hortons

Marketing Strategy of Tim Hortons

Now let us understand the marketing strategy, marketing campaigns, SEO strategies, etc. initiated by Tim Hortons.

Segmentation, Targeting, and Positioning.

Tim Hortons primarily targeted a group of people that includes business people and working adults, families, and students from the lower and middle classes. It also has marketed its brand toward families having young children. 

Business people and working adults are apparently targeted because they can grab their snack or coffee on their way to the office or workplace as Tim Horton’s provides quick service and is conveniently located with many locations. For students, it is very convenient for them as it is located near their college and university campuses and is inexpensive. Another plus point is that Tim Hortons also offers WIFI so students or working adults can go there and get their work or homework done while also grabbing a coffee or lunch. 

Tim Hortons has positioned itself as a community-based company that focuses on family, sports, and friendships. It strives for family and friend-togetherness. Tim Hortons has positioned itself on Canadian values. Moreover, it is designed to be an eco-friendly brand.

Marketing campaigns

1. Roll up the rim campaign

Roll up the rim is a campaign started by Tim Hortons where customers are supposed to roll the rim of their coffee after they have finished it to see what prize they have got. It takes place annually every February and prizes like TVs, gadgets, and vehicles are given to the customers. 

This campaign helped gain a lot of sales for the brand. 

Want to plan and execute such exciting campaigns? Read this blog on tried and tested digital marketing campaigns that can help you get started.

2. Smile cookie campaign

For over 25 years, Tim Hortons has been spreading smiles along with guests around North America. This campaign was started to help raise funds for Hamilton’s children’s hospital based in Ontario. When a customer buys a cookie 100% of the purchases are given to support the poor. This was another successful campaign that was started by Tim Hortons. 

3. Holiday cup campaign

Annually, Tim Hortons releases holiday cups during the holidays with a unique marketing strategy. In the year 2014, the holiday cups were accompanied by a new social media campaign. The brand had launched a hashtag #WarmWishes where people were supposed to post pictures along with their holiday cup doing a good deed. For every single post using the hashtag, Tim Hortons promised to donate a token to a child in need through its children’s foundation. Tim Hortons aimed to encourage the people of Canada to do good for others and spread some warmth during the holiday season and was successful in it.

Social media marketing

Tim Hortons is active on social media handles like Linked In, Instagram, Tim Hortons Facebook, Linkedin, and Instagram profile is by the username ‘Tim Hortons’. 

It is followed more on Instagram with over 450 K followers on it. Content posted is fun and entertaining which causes engagement along with branding its products and new launches.

SEO Strategies

As we know, according to SEO ranking a good number of keywords is often between 1000-10,000. Above 10,000 the number of keywords is considered amazing. From this, we can understand that www.timhortons.com has a great number of organic keywords which is 54,968.

The organic monthly traffic is around 3.9M which is amazing. This indicates that Tim Hortons has a well-improved SEO strategy.

Influencer marketing

Tim Hortons has also a good influencer marketing strategy. The brand collaborated with a famous singer named Justin Bieber and launched a coffee in the name of the actor. Biebs brew is the coffee launched along with Timbits which are bite-sized doughnuts. Justin Bieber has a huge fan following across the world. Tim Hortons’ collaboration with Justin Bieber made its products promoted on a global level and also caused a huge profit for the company.

E-Commerce strategies

Tim Hortons has its website from where they sell their products along with many amazing offers. Being a fast food chain they don’t serve their customers through other e-commerce platforms like amazon, Flipkart etc.

Mobile Apps

The brand has also launched its mobile app which makes it convenient for customers to order food from the comfort of their homes. The mobile app also provides many special offers for customers which makes ordering food more fun.

Get your app to rank #1 on the app store after reading this detailed guide on ASO.

Content marketing strategies

As every Marketing is taking place digitally, Tim Hortons is also growing its brand through digital marketing. It is active on Instagram and Facebook and posts content through both apps only.

This ends with an elaborative marketing strategy of Tim. Let us conclude our learning below from marketing strategy of Tim.

Conclusion – What’s unique in Tim Horton’s marketing?

From this blog, we understood the different marketing strategies of Tim Hortons which is helping the brand gain love and support from everyone all over the world. Fast food is leading and growing in almost every country.

Coffee has been consumed since early times and is enjoyed by everyone regardless of their age. Tim Hortons products are liked by everyone but what causes the brand to be successful? A good marketing strategy is a key to its success. Without proper marketing, any brand cannot sell its products regardless of how helpful they may be. 

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on marketing strategy of Tim has given you a good insight into the company’s marketing strategies.

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