In our past article, we had done the SWOT analysis of Telia. In this article, we will see the marketing strategy of Telus, a telecom organisation.
Telus Corporation is the parent company of Telus telecommunication, Telus Health, Telus Mobility and Telus International. It is a telecommunication company based in Canada providing a wide range of telecommunications products and services including internet access, voice, entertainment, healthcare, video, and IPTV television.
Telus Corporation has built a name for itself through its services and its adaptive marketing strategy like digital marketing for the new tech-savvy era. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
In this case study, we will learn about the SWOT analysis of Telus. But first, let us know about the company and the product better.
About Telus
Telus Corporation is a publicly listed Canadian multinational holding company and conglomerate that owns the Telus Communications, Telus Mobility, Telus Health, and Telus International businesses. Telus was established as a holding corporation by the Alberta government in 1990. After acquiring Edmonton Telephones Corporation in 1995, it became the sole provider of telephone services in Alberta. It announced a merger with BCTel in 1998, and the two companies joined in 1999. Telus became Canada’s second-largest telecom service provider after Bell as a result of this merger. Currently, Telus holds a 22% market share in Canada.
| CEO | Darren Entwistle |
|---|---|
| CMO | Dough French |
| Area Served | Canada |
| Industry | Telecom |
| Market Share/ Revenue | C$15.34 billion (2020) |
| Vision | To foster an inclusive culture that embraces diversity and sparks innovation for our customers. |
| Tagline | Let’s make the future friendly |
Marketing Strategy of Telus
Segmentation, Targeting, and Positioning
Segmentation
Based on factors such as gender, age, occupation, marital status, income, etc., demographic segmentation.
Geographic segmentation: depending on the place of residency (country, state, or city). Local enterprises might even be divided up by particular counties or municipalities. Based on preferred technology, software, and mobile devices, do technographic segmentation. Based on individual attitudes, values, interests, or personality traits, psychographic segmentation.
Targeting
Telus is Canada’s digital enabler of telecommunications services.
Telus targets landline and fixed infrastructure, mobile and data services users, Telus broadband plans users, and landline packages Telus users, Telus mobile, these are all the products the Telus launched and also they target the Telus other services like Fixed-line internet, mobile internet, fixed-line, and mobile telephony, IP television uses always.
Other than the Mobile telephone, Landline telephone, communication through fibre optics, digital television and IT services. British Telecommunication has also ventured into the business of consultancy and business solutions in order to capture different markets.
Positioning
It is a leading telecommunication provider in Canada. It is Canada’s largest telecommunications company, providing Mobile phones, TV, high-speed and wireless Internet, and residential Home phone services.
Market Position: Telus has a dominant market position being the leading network provider in Canada. Since its beginning, the company’s growth has enabled it to generate new revenue and diversify the economic cycle risk in the areas it serves.
Marketing Campaigns
#SmartSocial
TELUS Wise missions are intended to teach and enable Canadians to remain safe on the web. Created in an organization with the Canadian Association of Chiefs of Police, Smart Social is planned to assist youth with remaining safe on the web and being smart in virtual entertainment.
#TELUS Wise online basics
Find out about all that from associating with the web to video talking in this video series.
#HowWouldUFeel
You might be feeling better to discover that quantifiers take and send sexts (bare or semi-naked photographs) than you might suspect. Notwithstanding, close to half of youth who have sent a sext say that the beneficiary then imparted that picture to others. Made in an organization with MediaSmarts, this mission means to end the way of life of sending personal pictures of others.
#EndBullying
Digital Safety Tips with The Next Step: Mean Comments
Did you know cyberbullying influences 1,000,000 children consistently in Canada? This mission assists drive with changing with the TELUS Wise Digital Pledge while raising assets for #EndBullying programs across Canada. Telus partnered with Degrassi, Backstage and Next Step for digital safety advice.
Social Media Marketing
The company has been found on all Websites
Facebook: 19k
Instagram: 84.4k followers
LinkedIn: 222k followers
Twitter: 63k Followers
TELUS is present on these social media platforms where it promotes ventures and advertisements so that people could be aware on Instagram, Twitter, Youtube and Facebook.
Most followers are there on LinkedIn. However, this does not signify a different strategy, but rather just the time spent on a particular platform.
Telus has a very well-organised posting routine which makes sure that each Social media platform gets equal attention.
Telus has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.
SEO Strategies
The keywords search of SEO strategy is good for Telus it has high
According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, https://www.telus.com/ has 483,476+ organic keywords, which itself is considered excellent. That means Telus’s digital marketing strategies are gaining a lot of traction and are working well.
Furthermore, the monthly traffic is approximately 4M+, which is an excellent figure. As a result, Telus has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.
Influencer Marketing
The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.
Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.
Telus has not been associated with involvement with influencers. It doesn’t use influencer marketing.
Ecommerce Strategies
In the eCommerce strategies, the brand called Telus has an online platform for customers to explore Telus offerings and products that they can buy online. They have their own website and The Telus company sells electronic devices, mobile phones, internet packages, TV packages etc. and more.
Content Marketing Strategies
Their content marketing strategies talk about –
Telus Tv
Telus Wifi
Internet
Telus Mobile
Web Series promotions
Telus On Demand
When it comes to marketing strategies. Telus keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing.
A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.
Telus also keeps its content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community.
This ends with an elaborative marketing strategy of Telus. Let us conclude our learning below from the marketing strategy of Telus.
Conclusion – What’s Unique in Telus Marketing?
One of the industry’s top providers of ICT solutions and services, Telus Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Telus has given you a good insight into the company’s marketing strategies.
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