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Complete Marketing Strategy Of Telia – A Detailed Analysis

Updated on: Sep 16, 2022
Marketing Strategy Of Telia - Featured Image

In our past article, we had done the SWOT analysis of Telia. In this article, we will see the marketing strategy of Telia, a telecom organisation.

Telia is Sweden’s driving media communications supplier. They have been working since around 2003. Burning through 19 years in the media communications industry, they have acquired a palatable measure of generosity and acquired an attractive measure of total assets.

Nowadays Marketing has been an essential component of a business that may make or ruin it. Marketing has migrated to the digital sphere along with users from all over the world. IIDE’s website is a must-visit if you’re interested in modern digital marketing where you can also register for Free MasterClass on Digital Marketing by our CEO and Founder, Karan Shah.

By the end of this blog, we will have learned about the marketing strategy of Telia. Let’s start with the company’s history, target market, and online presence before diving deeper.

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About Telia,

Marketing Strategy of Telia - Inside Telia Store

Telia is one of Europe’s leading providers of telecommunications services. Its main activities include local, long-distance and international telecommunications services, internet services, and providing IT solutions. Established in the year 2003 with a presence in Denmark, Estonia, Finland, Latvia, Lithuania, Norway, and Sweden, supplying them with fixed-line, broadband, and mobile services. 

Starting from simple telephonic services to reaching smartphone services and launching digital portals Telia has always been on its toes to grab maximum customers. Telia manages several large subsidiaries worldwide.

Telia supplies telecommunication services to corporate and government customers across the globe and it also supplies telephone, broadband, and subscription television services in Sweden to almost a million customers every day.

Quick Stats on Telia
CEO Allison Kirkby
CMO Per Carleo
Area Served Sweden, Europe
Industry Telecommunication
Market Share/ Revenue SEK 146.593 Billion (2019)
Vision Creates a better Telia through our digital connectivity, our digital experiences, and our digital infrastructure.
Tagline Reinventing better-connected living

 

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Segmentation, Targeting, and  Positioning 

Segmentation

Based on factors such as gender, age, occupation, marital status, income, etc., demographic segmentation.

Geographic segmentation: depending on the place of residency (country, state, or city). Local enterprises might even be divided up by particular counties or municipalities. Based on preferred technology, software, and mobile devices, do technographic segmentation. Based on individual attitudes, values, interests, or personality traits, psychographic segmentation.

Targeting

Telia is Europe’s digital enabler of telecommunications services.

Telia targets landline and fixed infrastructure, mobile and data services users, Telia broadband plans users, and landline packages Telia users, Telia mobile, these are all the products the Telia launched and also they target the Telia other services like Fixed-line internet, mobile internet, fixed-line, and mobile telephony, IP television uses always. 

Other than the Mobile telephone, Landline telephone, communication through fibre optics, digital television and IT services.  British Telecommunication has also ventured into the business of consultancy and business solutions in order to capture different markets. 

Positioning

It is a leading telecommunication provider in Europe.

Market Position: Telia has a dominant market position being the leading network provider in Europe. Since its beginning, the company’s growth has enabled it to generate new revenue and diversify the economic cycle risk in the areas it serves.


Marketing Campaigns

No marketing campaigns were adopted as such, but, through its high-quality services, the company has been able to achieve a high level of customer satisfaction among existing customers. Moreover, the company has developed strong brand equity among potential customers through its customer relationship management department. This leads to customer loyalty and retention.

As a result of Telia’s integrated marketing strategy and delivery mechanism, Telia has been able to convert more customers to repeat customers, spend less money to acquire new customers, and increase sales of adjacent products and services.


Social Media Marketing

The company has been found on all Websites 

Facebook: 315,059
Instagram: 25.1k followers
LinkedIn: 566,769 followers
Twitter: 128.5k Followers

Most followers are there on LinkedIn. However, this does not signify a different strategy, but rather just the time spent on a particular platform. 

Telia has a very well-organised posting routine which makes sure that each Social media platform gets equal attention. 

Telia has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.                                               


SEO Strategies

The keywords search of SEO strategy is good for Telia it has high 

Marketing Strategy of Telia - SEO

According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, https://www.teliacompany.com/en has 15,500+ organic keywords, which itself is considered excellent. That means Telia’s digital marketing strategies are gaining a lot of traction and are working well.

Furthermore, the monthly traffic is approximately 40k, which is an excellent figure. As a result, Telia has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.


Influencer Marketing

The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.

Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.

Telia has not been associated with involvement with influencers. It doesn’t use influencer marketing.


Ecommerce Strategies

Marketing Strategy of Telia - ecom

In the eCommerce strategies, the brand called Telia has an online platform for customers to explore Telia offerings and products that they can buy online. They have their own website and The Telia company sells electronic devices, mobile phones, internet packages, TV packages etc. and more.


Content Marketing Strategies 

Their content marketing strategies talk about – 

Telia Tv
Telia Wifi
Internet
Telia Mobile
Web Series promotions
Telia On Demand             

When it comes to marketing strategies. Telia keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing. 

A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.  

Telia also keeps its content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community. 

This ends with an elaborative marketing strategy of Telia. Let us conclude our learning below from the marketing strategy of Telia.

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Conclusion – What’s Unique in Telia Marketing?

One of the industry’s top providers of ICT solutions and services, Telia Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Telia has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Telia check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Telia, and do share your thoughts on this case study marketing strategy of Telia in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

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