Exclusive Marketing Strategy of Tata Consumer Products

In a recent article, we talked about the marketing strategy of Danone. In this article, we are going to elaborate on the marketing strategy of Tata Consumer Products – An integrated Food and Beverage company.

The objective is to learn and gain insights into the marketing strategy of Tata Consumer Products and how it became a trusted brand all around the world.

As you can see, the entire globe is now online, and marketing forms the backbone of every company. Check out Karan Shah, the CEO, and creator of IIDE’s Free Masterclass on Digital Marketing if you’re interested in learning more about marketing.

By the end of this blog, we will have learned all about the marketing strategy pf Tata consumer products. Let’s start by talking about the company’s history, target market, and online presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.