Name: Precise Marketing Strategy Of Suzlon Energy - 2025 - IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736877273793.png

small_upload-1736877273793.png

thumbnail_upload-1736877273793.png

upload-1736877273793.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About Suzlon Energy –</b></h2><p><img decoding="async" class="aligncenter wp-image-367147 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877271873-91d23d270f0e15f5de76827e8b89b688.webp" alt="marketing strategy of suzlon energy - suzlon energy logo" width="373" height="90"></p><p style="text-align: center;"><strong>Source – www.suzlon.nl</strong></p><p><span style="font-weight: 400;">Located in Pune, India, Suzlon Energy Limited is a global manufacturer of wind turbines. MAKE previously placed it as the fifth-largest supplier of wind turbines worldwide.</span></p><p><span style="font-weight: 400;">Tulsi Tanti, the founder, was in charge of a 20-person textile business in 1995. Electricity was the second-highest business expense after raw materials due to the patchy local supply and rising costs. Any profits the corporation made would also be negated by the price of electricity.</span></p><p><span style="font-weight: 400;"> After supplying his own business with electricity, Tanti established Suzlon Energy and transitioned into the wind energy industry to meet the energy needs of the textile company. Clients would provide 25% of the initial capital investment, and Suzlon would arrange the remaining 75% on loan, according to the business model they adopted.</span></p><p><span style="font-weight: 400;">Banks were initially reticent to provide loans for this approach, but by 2008, a large number of Indian banks had begun funding wind-generating projects for Suzlon customers.</span></p><p><span style="font-weight: 400;">One of the world’s top providers of renewable energy solutions, Suzlon Cluster is revolutionising and reinventing how property energy sources are managed globally. Suzlon, which has locations in seventeen nations across Asia, Australia, Europe, Africa, and the Americas, is enabling a cleaner tomorrow with its strong expertise in renewable energy systems. </span></p><p><span style="font-weight: 400;">Suzlon’s extensive line of durable and dependable products, supported by its cutting-edge R&amp;D and more than 20 years of experience, are created to provide maximum performance, greater yields, and the greatest return on investment for the customers.</span></p><p><b>Quick Stats –</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Ashwani Kumar</td></tr><tr><td>CMO</td><td>R Sridhar</td></tr><tr><td>Area Served</td><td>Worldwide</td></tr><tr><td>Industry</td><td>Renewable energy</td></tr><tr><td>Market Revenue</td><td>₹4,187.33 crores (US$520 million) (2021)</td></tr><tr><td>Vision</td><td>Be the best renewable energy company in the world.<br>Work towards the sustainable, social, economic and ecological development.<br>Create a better life for future generations.</td></tr><tr><td>Tagline</td><td>‘Powering a Greener Tomorrow’</td></tr></tbody></table></div><h2><b>Marketing Strategy of Suzlon Energy-&nbsp;</b></h2><p>Let’s find out more about the&nbsp;marketing strategy of Suzlon Energy! And how it uses marketing techniques, etc.</p><h3><b>Segmentation, Targeting and Positioning&nbsp;</b></h3><p><span style="font-weight: 400;">Suzlon Energy does not have specific segments mentioned.</span></p><p><span style="font-weight: 400;">Suzlon Energy targets big industries in various sectors.</span></p><p><span style="font-weight: 400;">Suzlon Energy is positioned as one of the top suppliers of renewable energy solutions worldwide.</span></p><h3><b>Marketing Campaigns</b></h3><p><span style="font-weight: 400;">As Suzlon Energy is in a B2B business all its promotional strategies are designed in such a manner that it reaches effectively to its prospective customers. Deep insights into Suzlon’s products and their benefits along with costs are conveyed to the customers. It involves direct selling and sales promotions. Also, public relations are used by Suzlon to have a good brand image for the clients to trust its capabilities. Direct mails are sent to the clients explaining the products and solutions and to make the sale and convert the contacts into sales Suzlon uses sales promotions and is flexible about some prices with negotiations.</span></p><h3><b>Social Media Marketing</b></h3><ul><li><span style="font-weight: 400;">Instagram – 5K+</span></li><li><span style="font-weight: 400;">Facebook – 133K</span></li><li><span style="font-weight: 400;">LinkedIn – 140K</span></li><li><span style="font-weight: 400;">Twitter – 14.4K</span></li></ul><p><span style="font-weight: 400;">Suzlon energy has the maximum number of followers on LinkedIn. Suzlon Energy posts promotional and informational content on its social media handles.</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="aligncenter wp-image-367148 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877272476-13833836a47f5cc32f4ded96b86cc5a0.webp" alt="marketing strategy of suzlon energy - ubersuggest seo screenshot" width="352" height="439"></p><p style="text-align: center;"><strong>Source – UberSuggest&nbsp;</strong></p><p><span style="font-weight: 400;">SEO rankings state that having fewer than 500 keywords is undesirable, having more than 1000 keywords is preferable, and having more than 10,000 keywords is excellent. As we can see, Suzlon Energy has 28K+ organic keywords, which is impressive and shows how well-known their digital marketing is.</span></p><p><span style="font-weight: 400;">The monthly traffic is a respectable 116K+ as well. This study shows that Suzlon Energy is consistently successful.</span></p><h3><b>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Suzlon being an energy company does not use any kind of Influencer Marketing.</span></p><h3><b>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">As it is an energy company it does not have any e-commerce portal. As they deal in B2B business their major customers are the big industries. Therefore, there is no need for an e-commerce portal for them.</span></p><h3><b>Mobile Apps</b></h3><p><span style="font-weight: 400;">Suzlon Energy has a mobile app SUZLON REACH with ratings of 4.4 and 1T+ downloads. This app is available on both Google Play Store and App Store.</span></p><h3><b>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Apart from social media they have publishes some press releases on their website along with there are some websites like money control which post blogs about the company.</span></p><p>This ends the marketing strategy of Suzlon Energy. Let’s proceed towards its conclusion.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>What’s Unique in the Marketing strategy of</strong> <strong>Suzlon Energy?</strong></h2><p><span style="font-weight: 400;">Suzlon Energy does not apply many marketing strategies or approaches, as seen in the case study, and as a result, their results on social media and SEO are modest. They do not frequently employ influencer marketing or marketing efforts. Additionally, their options for e-commerce strategies are restricted.</span></p><p><span style="font-weight: 400;">In conclusion, the marketing strategy of Suzlon Energy is ineffective.</span></p><p><span style="font-weight: 400;">The lack of marketing initiatives is the main issue Suzlon Power is attempting to solve. Every business needs marketing to operate, and in the present environment, business is progressively moving online.</span></p><p><span style="font-weight: 400;">This case study demonstrates how important digital marketing is to companies today, demonstrating why these companies are looking for digital marketers. As a result, there is a greater requirement for digital marketing.</span></p><p><span style="font-weight: 400;">&nbsp;If you’re interested in learning more about the field, check out IIDE’s <a href="https://iide.co/master-mba-digital-marketing/">Post Grad in Digital Marketing Course</a> and <a href="https://iide.co/blog/best-digital-marketing-courses/">Online Digital Marketing Courses</a>. One of the key advantages of taking this course is how handy it is to select an online option if you have four months to learn and a postgraduate programme if you have around a year.</span></p><p><span style="font-weight: 400;">The marketing department is one of the most important parts of any company and is currently undergoing rapid transformation.&nbsp;</span></p><p><span style="font-weight: 400;">Our <a href="https://iide.co/case-studies/">IIDE Knowledge portal</a> provides additional insightful case studies if you like reading in-depth assessments of firms like the marketing strategy of Suzlon Energy.</span></p><p><span style="font-weight: 400;">We appreciate you taking the time to learn about the marketing strategy of Suzlon Energy. Your opinions on this case study are welcome in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


In this article, we have given detailed information on the marketing strategy of Suzlon Energy including STPs, marketing campaigns & more.

Precise Marketing Strategy Of Suzlon Energy - 2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we discovered in-depth information regarding the marketing plan of the intriguing brand </span><a href="https://iide.co/case-studies/marketing-strategy-of-reliance-power/"><span style="font-weight: 400;">Reliance Power</span></a><span style="font-weight: 400;">. We’ll talk more specifically about the <strong>marketing strategy of Suzlon Energy</strong> in this article.&nbsp;</span></p><p><span style="font-weight: 400;">The objective of this article is to discuss the history as well as the numerous marketing strategies they employed, including their usage of social media, SEO, an e-commerce plan, and other strategies conducted by Suzlon Energy.</span></p><p><span style="font-weight: 400;">Given that everyone is digitising their lives, businesses must provide their clients with the same services. Therefore, every firm will be successful if it has effective marketing plans.</span></p><p><span style="font-weight: 400;">Attend Karan Shah, IIDE’s CEO and founder, for a <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass">free masterclass on digital marketing 101</a> to learn more about the field of digital marketing and its benefits.</span></p><p><span style="font-weight: 400;">You can learn more about the marketing strategy of Suzlon Energy by reading this case study.</span></p><p><span style="font-weight: 400;">Therefore, let’s begin!</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Marketing Strategy of Suzlon Energy: Detailed Explanation

Aditya Shastri

Courses Recommended for you

Aditya Shastri