360° Marketing Strategy of Surya Roshni with Campaigns

In our last blog, we discussed in-depth the SWOT analysis of Havells India in-depth. In this article, we will go over the marketing strategy of Surya Roshni. 

Surya Roshni is a very popular brand since 1973 and is best known for its One of India’s well-recognized Fans, Steel, Lighting, LED, Kitchen Appliances and PVC Pipes manufacturers.

We are going to discuss the detailed marketing strategy of Surya Roshni. Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah.

In this blog, we’ll look at the marketing strategy of Surya Roshni, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]