Detailed Marketing Strategy of Sunac – Detailed Explanation

Previously, we explored the detailed marketing strategy of Paytm, a leading Indian financial services company. Here we will explore in detail the marketing strategy of Sunac, China’s leading real estate company.

Our objective is to provide you with an understanding of how Sunac China Holdings Limited, or Sunac, has turned into a leading company in the real estate market. The company is based in Tianjin, where it strives to give Chinese families an exceptional living and working environment by adapting high-quality products and services and integrating high-quality resources.

The company’s marketing strategy is another reason why it is one of the most prominent real estate companies in China. Whether it is a small business or a large corporation, every industry understands the necessity of having an online presence and is turning their business online to keep updated with technology. 

Learn more about the importance of having a digital presence and keep up-to-date with the latest marketing strategies at our free masterclass on Digital Marketing presented by Karan Shah, CEO and Founder of IIDE.

We will fully cover the marketing strategy of Sunac in this blog. Before we get into it, let us start by learning in detail about the company, its target audience, and its digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.