Name: Precise Marketing Strategy Of Sumitomo - 2025 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736877188468.png

small_upload-1736877188468.png

thumbnail_upload-1736877188468.png

upload-1736877188468.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About Sumitomo –&nbsp;</b></h2><p><img decoding="async" class="aligncenter wp-image-361470 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877186505-26919891e0224694156d206d4bc15599.webp" alt="marketing strategy of sumitomo - sumitomo corporation logo" width="468" height="41"></p><p style="text-align: center;"><b>Source – Wikipedia&nbsp;</b></p><p><span style="font-weight: 400;">The Osaka North Harbour Co., Ltd.—the original name of Sumitomo Corporation—was established in December 1919 with the goal of managing real estate, reclaiming land, grading land, building harbour repairs, and other related tasks in the Osaka northern harbour area.&nbsp;</span></p><p><span style="font-weight: 400;">Sumitomo Corporation offers services like Metal, Construction, Transportation, Infrastructure, Chemicals, Energy, Mineral resources, Food, and Consumer Goods.</span></p><p><span style="font-weight: 400;">With 111 locations in foreign nations/regions and 20 locations in Japan, Sumitomo Corporation (or “SC”) is a top Fortune 500 worldwide trade and commercial investment organisation.</span></p><p><span style="font-weight: 400;">Over 70,000 people work for the approximately 900 firms that make up the SC Group.</span></p><p><span style="font-weight: 400;">Using global networks, SC conducts commodity transactions across all industries. It also offers related customers a range of financing options, organises and coordinates a range of projects, and makes investments in businesses to foster their potential for growth.</span></p><p><span style="font-weight: 400;">Sumitomo Corporation Group collaborates closely with regional organisations, an initiative, and business units around the world to execute business activities in a variety of industries on a worldwide scale. We create new values by staying one step ahead in coping with changes and transcending current frameworks as a way to assist in resolving social issues. We do this by strategically and organically integrating our strong business foundation and our diverse, high-level functions.</span></p><p><span style="font-weight: 400;">It is a component of the TOPIX and Nikkei 225 stock indices and is traded on three different Japanese stock exchanges (Tokyo, Nagoya, and Fukuoka). The business is currently among the world’s top three sg sha companies.</span></p><p><strong>Quick Stats</strong></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Masayuki Hyodo</td></tr><tr><td>CMO</td><td>–</td></tr><tr><td>Area Served</td><td>Worldwide</td></tr><tr><td>Industry</td><td>General trading</td></tr><tr><td>Market Revenue</td><td>$ 32.16 billion USD (FY 2013) (¥ 3,317 billion JPY) (FY 2013)</td></tr><tr><td>Vision</td><td>Sustainably achieve strong growth and be perceived as one of the leading global innovation companies.</td></tr><tr><td>Tagline</td><td>Enriching lives and the world</td></tr></tbody></table></div><h2><strong>Marketing Strategy of Sumitomo Corporation –</strong></h2><p><span style="font-weight: 400;">We evaluate a lot of variables when planning an efficient marketing plan. So let’s start the marketing strategy of Sumitomo Corporation with its STP Analysis.</span></p><h3><strong>Segmentation, Targeting and Positioning</strong></h3><p><span style="font-weight: 400;">Sumitomo Corporation segments its business and services into 6 business fields –&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Metal Products</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Transportation &amp; Construction Systems</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Infrastructure</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Media &amp; Digital</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Living Related &amp; Real Estate</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mineral Resources, Energy, Chemical &amp; Electronics</span></li></ul><p><span style="font-weight: 400;">Sumitomo Corporation targets various industries as it offers multiple services.</span></p><p><span style="font-weight: 400;">Sumitomo Corporation is positioned as a top Fortune 500 worldwide trade and commercial investment organisation in 111 locations in foreign nations/regions and 20 locations in Japan.</span></p><h3><strong>Marketing Campaigns&nbsp;</strong></h3><p><span style="font-weight: 400;">Sumitomo Corporation does not use any kind of marketing campaign to promote its business.</span></p><p><span style="font-weight: 400;">Marketing campaigns can help you find new consumers and raise brand awareness. They also help you establish a reputation, engage customers, and tell your target market about your most recent goods and services. They are therefore critically necessary for any firm.</span></p><p><span style="font-weight: 400;">Sumitomo Corporation should put some effort into its marketing campaigns so that it can help to stay present in front of its potential customers and stay connected with the audience.</span></p><h3><strong>Social Media Marketing</strong></h3><ul><li><span style="font-weight: 400;">Facebook – 2.2K</span></li><li><span style="font-weight: 400;">Twitter -154&nbsp;</span></li></ul><p><span style="font-weight: 400;">Sumitomo Corporation is not active on its social media and it is not present on many social media platforms. They have maximum followers on Facebook.</span></p><h3><strong>SEO Strategies</strong></h3><p><img decoding="async" class="aligncenter wp-image-361338 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877187338-638a8b70cea3e670f59a5a178c5670b5.webp" alt="Marketing strategy of sumitomo - ubersuggest seo screenshot" width="398" height="493"></p><p style="text-align: center;"><b>Source – UberSuggest</b></p><p><span style="font-weight: 400;">As for the SEO Standards, no. of keywords less than 500 is bad, more than 1000 is good and more than 10,000 is amazing as seen Sumitomo corporation has 45K+ organic keywords which are amazing. Sumitomo Corporation has monthly visits of around 128K + which is impressive as monthly traffic of around 20,000 is good.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">Sumitomo Corporation does not use any kind of influencer marketing. They should try influencer marketing as they are widespread in various fields.&nbsp; There are many subsidiaries under this company but they do not use any influencer for the parent company i.e Sumitomo Corporation.&nbsp;</span></p><p><span style="font-weight: 400;">Increased consumer engagement, the capacity to reach new audiences, and getting high-quality material you can repurpose across other marketing channels are just a few of the many advantages of using influencer marketing.</span></p><h3><strong>E-commerce Strategies</strong></h3><p><span style="font-weight: 400;">Sumitomo Corporation does not have any e-commerce strategy as the main company but its subsidiaries do use e-commerce strategies.</span></p><p><span style="font-weight: 400;">Through e-commerce, clients can select any good or service they desire from any vendor, anywhere in the globe. Compared to physical stores, your options are significantly more varied. And the ability to browse freely and without pressure is invaluable.</span></p><h3><strong>Mobile Apps</strong></h3><p><span style="font-weight: 400;">Sumitomo Corporation does not have any kind of mobile app as a parent company. But its subsidiaries do have some mobile apps.</span></p><h3><strong>Content marketing strategy</strong></h3><p><span style="font-weight: 400;">Sumitomo Corporation has some of the news releases published on its official website. They are not much active on social media. But they share about their business in various industries in detail on their website.</span></p><p>This brings us to the end of the marketing strategy of Sumitomo corporation.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s unique about the marketing strategy of Sumitomo corporation?</b></h2><p><span style="font-weight: 400;">Sumitomo Corporation is the parent company and has various subsidiaries. The marketing strategy of Sumitomo corporation is not as good as its subsidiaries. Other than a tat bit of social media, SEO Strategy and content marketing Sumitomo Corporation are not using any other kind of marketing strategy to promote the business.</span></p><p><span style="font-weight: 400;"> The lack</span><span style="font-weight: 400;">&nbsp;of marketing initiatives is the main issue Sumitomo Corporation is attempting to solve. Every business needs marketing to operate, and in the current climate, business is progressively moving online.</span></p><p><span style="font-weight: 400;">The importance of digital marketing to organisations today is highlighted by this case study, which explains why these companies are looking for digital marketers.</span></p><p><span style="font-weight: 400;"> As a result, internet marketing is becoming more important. If you’re interested in learning more about the sector, check out IIDE’s <a href="https://iide.co/blog/best-digital-marketing-courses/">Online Digital Marketing Courses</a> and <a href="https://iide.co/master-mba-digital-marketing/">Post-Grad in Digital Marketing</a>. How handy it is to select an online option if you have four months to learn and a postgraduate programme if you have around a year is one of the key advantages of choosing this course.</span></p><p><span style="font-weight: 400;">Marketing is one of the essential elements of every organisation and is now undergoing rapid transformation. Given the growing importance of digital marketing, understanding the issue is essential.</span></p><p><span style="font-weight: 400;">Our <a href="https://iide.co/case-studies/">IIDE Knowledge portal</a> has additional informative case studies if you like reading in-depth assessments of companies.</span></p><p><span style="font-weight: 400;">We value your interest in learning more about the marketing strategy of Sumitomo corporation. Feel free to share your ideas on this case study in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<h2>Learning Methodology</h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


In this article we have given detailed information on the marketing strategy of Sumitomo including STPs, some quick stats & more.

Precise Marketing Strategy Of Sumitomo - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In a previous article, we learned about the detailed Marketing Strategy of </span><a href="https://iide.co/case-studies/marketing-strategy-of-brookfield/"><span style="font-weight: 400;">Brookfield</span></a><span style="font-weight: 400;">. In this article, we are going to elaborate on the <strong>marketing strategy of Sumitomo</strong> corporation </span><span style="font-weight: 400;">&nbsp;– The largest worldwide Sogo shosha general trading company which is a diversified corporation.</span></p><p><span style="font-weight: 400;">The objective is to help you gain insights into how Sumitomo</span> <span style="font-weight: 400;">Corporation</span> <span style="font-weight: 400;">is</span> <span style="font-weight: 400;">ranked</span> <span style="font-weight: 400;">in</span> <span style="font-weight: 400;">the</span> <span style="font-weight: 400;">Fortune</span> <span style="font-weight: 400;">Global</span> <span style="font-weight: 400;">500,</span> <span style="font-weight: 400;">an</span> <span style="font-weight: 400;">annual</span> <span style="font-weight: 400;">list</span> <span style="font-weight: 400;">compiled</span> <span style="font-weight: 400;">and published by</span> <span style="font-weight: 400;">US</span> <span style="font-weight: 400;">Fortune</span> <span style="font-weight: 400;">magazine,</span> <span style="font-weight: 400;">for</span> <span style="font-weight: 400;">27</span> <span style="font-weight: 400;">years, as one</span> <span style="font-weight: 400;">of</span> <span style="font-weight: 400;">the</span> <span style="font-weight: 400;">global</span> <span style="font-weight: 400;">companies</span> <span style="font-weight: 400;">leading the world’s</span> <span style="font-weight: 400;">development.</span></p><p><span style="font-weight: 400;">Subsequently, as you can see, the world is fully online now, and </span><span style="font-weight: 400;">marketing is a part of a company’s DNA that can either make it or break it.</span><span style="font-weight: 400;"> If you are interested to know more about marketing then do check out IIDE’s </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">We will learn the entire marketing strategy of Sumitomo by the end of this blog. Before </span><span style="font-weight: 400;">we begin our deep dive,</span><span style="font-weight: 400;"> let’s begin with the company’s story, target audience and digital presence.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Marketing Strategy of Sumitomo Corporation: Company Overview

Aditya Shastri

Courses Recommended for you

Aditya Shastri