Extensive Marketing Strategy of Storymirror – With STP Analysis

Marketing Strategy of StoryMirror

STP- Segmentation, Targeting and Positioning

Segmentation

Market segmentation refers to the technique of dividing a company’s target market into achievable and approachable groups. StoryMirror creates segments based on geographical factors by publishing in various regional languages.

Targeting

This marketing strategy phase includes analytically choosing the segments that will provide the most efficient and practical approaches to achieve the firm’s marketing goals. StoryMirror targets the part of the demographics of its segments that is tech-savvy and interested in reading and writing. Mostly between the age group 15 to 35.

Positioning

It means placing the company’s brand in the market with other competitors. StoryMirror promotes itself by organizing various contests and giveaways for its readers and writers and also acknowledges the best work by authors by presenting them with various awards that their work deserves.

Marketing Campaigns

Contests

One of the most effective marketing campaigns used by StoryMirror is the contests organized by them. These contests are organized in various languages including English, Hindi, Odia, Bengali, Tamil and Marathi. The most recent and ongoing contests include, “Poem a day”, “Writing Wizard” and  “52 weeks writing challenge”.

Awards:

StoryMirror incites its users’ interests and attracts new users by acknowledging their work and providing various incentives in the form of awards such as the Author of the Year Award, Author of the Week award, QuoteMaster award, giveaway and many more.

Social Media Marketing

StoryMirror can be found on various social media sites on the following links:

Facebook: https://www.facebook.com/storymirror. No. of followers on Facebook: 34.5k
Instagram: https://www.instagram.com/storymirror
LinkedIn: https://www.linkedin.com/company/storymirror-infotech-pvt-ltd/about/
Twitter: https://twitter.com/story_mirror 

StoryMirror has the most followers on Facebook crossing almost 34.5k. It is the most active on Facebook posting almost every day about the various ongoing contests, new book launches events, book sales, giveaways, live videos with its authors, etc.

SEO Strategies

SEO is the process of using keywords and phrases related to your company or firm that your ideal target audience is searching for. It plays an important role at every stage of the marketing process, from initial research to decision making. 

SEO strategy has no other alternative and StoryMirror uses it to the fullest extent. As shown in the picture below, it has used almost 1.9 lakhs keywords which increases its visibility on SERP. It generates organic monthly traffic of about 3.1 lakhs, with up to 17.5 lakhs backlinks.

This proves that StoryMirror is fueled by a great SEO strategy along with working hard enough to keep the brand soaring in the Google organic SERP results.

Influencer Marketing

StoryMirror has had the privilege of its books being launched by Mr Amitabh Bachchan, Mr Subhash Ghai, Mr Ramchandra Guha, Mr Sunil Gavaskar, Hon. PM of Mauritius, Hon. CM of Gujarat, Hon. CM of Uttrakhand, Dr Kiran Bedi, Indian Ocean Band, Mr Lesile Lewis, and Late Mr Tom Alter, to name a few. 

E-commerce Strategies

StoryMirror has an online StoryMirror Shop where it sells different genres of books, magazines, e-books and poetry published by it at very nominal rates to attract customers. 

Mobile Apps

StoryMirror also has its app on the google play store as well as on AppStore. 

Content Marketing strategies

StoryMirror has a youtube channel where it uploads content such as tutorials on how to use its app and website, audio stories and poems, Authors’ round table meeting videos, open mic poetry videos and many informational videos such as success stories of various well-established brands.

Youtube channel link: https://www.youtube.com/channel/UCeE-BRkwPsxtMSKDUrIR57g

This ends our elaborative marketing strategy of Storymirror. Let us conclude our learning below from the marketing strategy of Storymirror.