In-Depth Marketing Strategy of Sodexo – With STP Analysis

In our previous article, we briefly discussed the SWOT analysis of Sodexo. Similarly, in this article, we are going to learn in detail about the marketing strategy of Sodexo. Sodexo has been one of the dominant companies in the field of food services & facilities. 

We will also help you gain insights into how it has gone to become one of the gigantic companies in the sector of food services and facilities management.

Today, Sodexo is one of the recognized and respected brands in food and facilities management in India and throughout the world. And when you look at the stock price of Sodexo (1991-2020), it has risen by 867.87% as shown in the chart below. So, Sodexo has made multiple strategies to transition itself from a simple food and service company to what it is today over time.

Marketing has and always will be one of the crucial things when it comes to the growth of a company. It is directly related to business growth. As many users are going digital, it is also essential for your business to go digital and market digitally. So, if you are interested in growing your business with digital marketing, you must not miss out on IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will definitely discuss in brief the case study on the marketing strategy of Sodexo. But first, let’s watch out for the company’s story, about them, its target audience, and its digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.