In our previous article, we briefly discussed the SWOT analysis of Sodexo. Similarly, in this article, we are going to learn in detail about the marketing strategy of Sodexo. Sodexo has been one of the dominant companies in the field of food services & facilities.
We will also help you gain insights into how it has gone to become one of the gigantic companies in the sector of food services and facilities management.
Today, Sodexo is one of the recognized and respected brands in food and facilities management in India and throughout the world. And when you look at the stock price of Sodexo (1991-2020), it has risen by 867.87% as shown in the chart below. So, Sodexo has made multiple strategies to transition itself from a simple food and service company to what it is today over time.
Marketing has and always will be one of the crucial things when it comes to the growth of a company. It is directly related to business growth. As many users are going digital, it is also essential for your business to go digital and market digitally. So, if you are interested in growing your business with digital marketing, you must not miss out on IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will definitely discuss in brief the case study on the marketing strategy of Sodexo. But first, let’s watch out for the company’s story, about them, its target audience, and its digital presence.
