Name: Profound Marketing Strategy Of ServiceNow - 2025 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736876895922.png

small_upload-1736876895922.png

thumbnail_upload-1736876895922.png

upload-1736876895922.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>About ServiceNow –&nbsp;</b></h2><p><img decoding="async" class="aligncenter wp-image-357945 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876893005-cbd4511cfc0521c8d0f4ed9dcb0b9b88.webp" alt="marketing strategy of ServiceNow - Service Now logo" width="2106" height="605" data-srcset="https://iide.co/wp-content/uploads/2022/12/servicenow-logo-2106x605-1.webp 2106w, https://iide.co/wp-content/uploads/2022/12/servicenow-logo-2106x605-1-1280x368.webp 1280w, https://iide.co/wp-content/uploads/2022/12/servicenow-logo-2106x605-1-980x282.webp 980w, https://iide.co/wp-content/uploads/2022/12/servicenow-logo-2106x605-1-480x138.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2106px, 100vw"></p><p style="text-align: center;"><strong>Source – www.servicenow.com</strong></p><p><span style="font-weight: 400;">A cloud computing platform is created by ServiceNow, an American software firm with headquarters in Santa Clara, California, to assist businesses in managing digital workflows for enterprise operations.</span></p><p><span style="font-weight: 400;"> ServiceNow, a company founded in 2003 by Fred Luddy, is a component of both the Russell 1000 Index and the S&amp;P 500 Index and is traded on the New York Stock Exchange. It was ranked first on Forbes magazine’s list of the most innovative businesses in the world in 2018.</span></p><p><span style="font-weight: 400;">ServiceNow is a platform-as-a-service company that offers technical management assistance, including help desk capability, to the IT operations of large organisations. </span></p><p><span style="font-weight: 400;">The management of “incident, problem, and change” IT operational events is the company’s main line of business. Their charge structure was based on a monthly cost per user (seat), with costs starting at $100 USD.</span></p><p><span style="font-weight: 400;">ServiceNow introduced “Orlando” in March 2020, a version of their cloud platform integrated with artificial intelligence technology designed to address real-world issues.</span></p><p><span style="font-weight: 400;">ServiceNow makes the world of work, work better for people. There once was a time where IT supported the business, but now the digital transformation is the business. – Bill McDermott, </span><span style="font-weight: 400;">Chairman and CEO.</span></p><p><strong>Quick Stats&nbsp;</strong></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Bill McDermott</td></tr><tr><td>CMO</td><td>Michael Park</td></tr><tr><td>Area Served</td><td>Worldwide</td></tr><tr><td>Industry</td><td>Enterprise Software</td></tr><tr><td>Revenue</td><td>US$5.9 billion (2021)</td></tr><tr><td>Vision</td><td>Automate and streamline work across the enterprise. Unite people, systems and processes to exceed customer expectations.</td></tr><tr><td>Tagline</td><td>ServiceNow – makes the world of work, work better for people.</td></tr></tbody></table></div><h2><b>Marketing strategy of ServiceNow –</b></h2><p><span style="font-weight: 400;">Let’s find out more about the marketing strategy of ServiceNow! In addition, to how ServiceNow conducts its marketing initiative, first, let’s take a look at its STP Analysis.</span></p><h3><b>Segmentation, Targeting and Positioning&nbsp;</b></h3><p><span style="font-weight: 400;"><strong>Segmentation –</strong> ServiceNow segments its services into –&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">&nbsp;IT Workflows</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Employee Workflows</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Customer Workflows</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Creator Workflows</span></li></ul><p><span style="font-weight: 400;"><strong>Targeting –</strong> ServiceNow target all types of industry like education, logistics, financial services, government, and many more.</span></p><p><span style="font-weight: 400;"><strong>Positioning –</strong> ServiceNow is positioned </span><span style="font-weight: 400;">as a cloud-based platform,&nbsp; which enables smooth integration of legacy software</span><span style="font-weight: 400;">, </span><span style="font-weight: 400;">which is fast and easy to use.</span></p><h3><b>Marketing Campaigns&nbsp;</b></h3><ul><li><strong>Taking Care of Business Campaign</strong></li></ul><p><img decoding="async" class="aligncenter wp-image-357943 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876894077-664aa3844a93cede252f54d35bfaac8a.webp" alt="marketing strategy of ServiceNow - marketing campaign" width="1172" height="604" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/12/Screenshot-423.pngw3.webp 1172w, https://iide.co/wp-content/uploads/2022/12/Screenshot-423-980x505.png 980w, https://iide.co/wp-content/uploads/2022/12/Screenshot-423-480x247.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1172px, 100vw"></p><p><span style="font-weight: 400;">In April 2020, this marketing campaign with the title “Taking Care of Business” was released in the US. It was made by the advertising firm BBDO San Francisco for the company ServiceNow. This film medium campaign has two media assets and is focused on the public interest and professional services industries.</span></p><h3><b>Social Media Marketing&nbsp;</b></h3><ul><li><span style="font-weight: 400;">Instagram – 16.5K&nbsp;</span></li><li><span style="font-weight: 400;">LinkedIn – 633K&nbsp;</span></li><li><span style="font-weight: 400;">Twitter – 44.3K</span></li><li><span style="font-weight: 400;">Facebook – 25K+&nbsp;</span></li></ul><p><span style="font-weight: 400;">Servicenow has the maximum number of followers on LinkedIn as it is the platform where most of its target audience is present. They post both interactive and promotional content on their social media handles.</span></p><h3><b>SEO Strategies&nbsp;</b></h3><p><img decoding="async" class="aligncenter wp-image-357944 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876894883-50ceb70ba0fa0c6dd3176126e867219e.webp" alt="marketing strategy of ServiceNow - ubersuggest seo screenshot" width="432" height="529"></p><p style="text-align: center;"><strong>Source – Ubersuggest&nbsp;</strong></p><p><span style="font-weight: 400;">As per the SEO ranking, </span><span style="font-weight: 400;">it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see ServiceNow </span><span style="font-weight: 400;">has 515K organic keywords which are impressive.</span></p><p><span style="font-weight: 400;">Also, the traffic for the website per month is around 2.2M which is remarkable.</span></p><h3><b>Influencer marketing&nbsp;</b></h3><p><span style="font-weight: 400;">ServiceNow has not been seen using any influencer marketing. Members and the designated people themselves are worthy enough to promote their brands across the globe.</span></p><h3><b>E-Commerce strategies&nbsp;</b></h3><p><span style="font-weight: 400;">You can take a look at the demo video of the various services they offer on their site. ServiceNow also has an app store on its site from which you can subscribe or download the app they offer. They also have ServiceNow Docs through which you can book an appointment.</span></p><h3><b>Content marketing strategies&nbsp;</b></h3><p><span style="font-weight: 400;">They conduct many live webinars, demand webinars and live demos apart from the information and content they provide on their social media handles.&nbsp;&nbsp;</span></p><p>This brings us to the end of the marketing strategy of ServiceNow.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s Unique about the marketing strategy of ServiceNow?</b></h2><p><span style="font-weight: 400;">Let’s conclude the marketing strategy of ServiceNow by looking at the facts that we saw in the case study. ServiceNow has a clear STP Analysis which makes it easy to target and satisfy customers by fulfilling their needs. ServiceNow does not launch many campaigns. </span></p><p><span style="font-weight: 400;">They have good social media and SEO Strategies. They also have an option for Live Demos on their website for convenience for their customers. Overall Marketing Strategy of ServiceNow is very good.</span></p><p><span style="font-weight: 400;">We are all aware that most businesses are taking digital marketing seriously because, during the epidemic, practically all businesses went online.</span></p><p><span style="font-weight: 400;"> Through the use of effective campaigns, the appropriate techniques, audience targeting, product sales, and numerous other tactics here and there, they can expand their business through the use of digital marketing.</span></p><p><span style="font-weight: 400;">You must be interested in what marketing is and how it works given the demand and excitement surrounding it. So if you’re interested in learning more about digital marketing, check out the </span><a href="https://iide.co/online-digital-marketing-course/"><span style="font-weight: 400;">4-Month Digital Marketing Program</span></a><span style="font-weight: 400;"> offered by IIDE.</span></p><p><span style="font-weight: 400;">We sincerely hope that this blog has aided in your comprehension of the amazing marketing strategy of ServiceNow.</span></p><p><span style="font-weight: 400;">Check out our </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE’s knowledge portal</span></a><span style="font-weight: 400;"> for more such insightful studies if you enjoy reading about such subjects in-depth with comprehensive analyses, like the marketing strategy of ServiceNow.</span></p><p><span style="font-weight: 400;">I appreciate you taking the time to read this. It was hopefully worthwhile. If you have any comments, please leave them in the space provided below. We’d be thrilled to hear from you.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<h2>Learning Methodology</h2>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Preparatory Lecture Starts: 8th Feb 2025 | Only 4 Seats Left for ₹1,25,000 Early Bird Scholarship.</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Interested in looking into the marketing strategy of ServiceNow? ServiceNow has some interesting campaigns and strategies which are in-detailed discussed in this article.

Profound Marketing Strategy Of ServiceNow - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In the previous article, we discussed the </span><a href="https://iide.co/case-studies/marketing-strategy-of-qualcomm/"><span style="font-weight: 400;">Marketing strategy of </span><span style="font-weight: 400;">Qualcomm,</span></a><span style="font-weight: 400;"> an American multinational company</span><span style="font-weight: 400;">. In this article, we will talk about the <strong>Marketing Strategy of ServiceNow.</strong></span></p><p><span style="font-weight: 400;">Marketing has been the most crucial method of promoting enterprises and surviving this digital transition. As we all know, there will inevitably be a boom in the usage of digital technology. Check out our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">Free Masterclass on Digital Marketing</span></a><span style="font-weight: 400;"> taught by Karan Shah, CEO and creator of IIDE, if you are enthusiastic about marketing or want to know why it is so hyped up.</span></p><p><span style="font-weight: 400;">You will learn enough about Lennar by the end of this blog post to be able to comprehend its marketing approach. Let’s start the marketing strategy of ServiceNow with its company story.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Marketing Strategy of ServiceNow: Overview & STP Analysis

Aditya Shastri

Courses Recommended for you

Aditya Shastri